The objective of my marketing campaign was to educate individuals around the United States of America on gender inequality in sports. The campaign was to focus on the unequal pay that female athletes receive compared to male athletes. My goal was to have at least 30 combined engagements, which included website clicks, likes, retweets, and […]
Read more "Equal Play, Equal Pay"Influencer Growth I started this semester off with 581 Twitter followers and ended with 645, an increase of 64 followers. While the follower increase is respectable, I was hoping to gain more followers than I actually did. I think I saw the biggest follower increase when tweeting about something with a trending topic or weekly […]
Read more "Influencer and Top 10 Tweets"The hashtag #BlackGirlMagic has been used for the past few years to comment on the beauty, power, and resilience of Black women. There’s no official definition, but it’s widely used in a celebratory and uplifting way. If it had to be defined, however, it would be known as “a term used to illustrate the universal […]
Read more "#BlackGirlMagic"According to my Twitter analytics, from 1/20-4/20 I received, on average, 309 impressions a day. My most successful tweets were hashtagged, and they were usually a part of a bigger discussion revolving around social media, such as #Luv4Social and #AdweekChat. The #NHsmc tweets that acquired the most engagement and impressions were the ones that included […]
Read more "Top 10 Tweets – @ChantelCarterPR"Spreading the word about #climatechange just in time for #earthday #ThinkForests #NHsmtp 🌳🌳 https://t.co/c21KzpixEE — Anna Dussing (@anna_dussing) April 14, 2016 324 impressions, Total engagements 17,Likes 10, profile clicks 4, retweets 2, detail expands 1 To execute this tweet we chose a cause that is always trending and with the help of my group we found […]
Read more "Social Media Influencer – Top 10 Tweets"Singer Erykah Badu (@fatbellybella) made comments Twitter on April 11, stating that she agreed with a ruling that said that high school girls needed to wear longer skirts. There was an article ruling that high school girls lower their skirts so male teachers are not distracted. I agreed because… — ErykahBadoula (@fatbellybella) April 12, 2016 […]
Read more "Erykah, Put the Phone Down"In this Viral Content Challenge, I learned a few important things. First, I found that using Twitter Advance Search works wonders, and I also found out how to use Twitter Ads. The objective for this challenge was to create a post that “could go viral” and to get as much engagement as possible in a […]
Read more "Viral Content Challenge Results"It’s difficult to find conflicting views on hashtags – many are created with the purpose to share an idea with a group of people, usually who have the same idea. You won’t find many Bernie Sanders haters on the #FeeltheBern tag, so in order to find opposing views in a single hashtag, I needed to […]
Read more "Conflicting views on #Election2016"Background “#SELFIE” is a song by American DJ duo the Chainsmokers which was released on January 28, 2014, by Dim Mak Records. The key lyrics “But first, let me take a selfie” was really popular online, especially for young people. Also, taking a selfie is like a representative style of using social media that almost […]
Read more "#NHSmc Viral Content #Selfie"Division 3 Bound Check out my hot new meme! #NHsmc https://t.co/nMQYxZzSaT — Jasper Apollonia (@NewhouseJasper) April 6, 2016 My objective was to get at least 30 engagements and to make people laugh. I definitely met the goal of 30 engagements, as I ultimately got over 700 engagements on both my imager and on my […]
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