Influencer Growth and Analysis

Posted on by Britney Wong

Influence

At the start of this course, I made a brand new Twitter to test out different techniques, which means I started from 0 followers. Over the course of this class, I slowly started gaining more followers monthly. When I started this class in January, I gained 14 followers, but I can’t say the percentage of growth because I originally started from nothing. In February, I experienced a 92.8% growth because I gained 13 new followers. In March, I experienced an 11.1% growth because I only gained 3 new followers that month. In April, I experienced a 13.3% growth, with an increase in 4 followers. As we are approaching the end of this class, I currently have 37 followers. 

One technique that I found very helpful for increasing my influence and network was definitely the use of hashtags. Before this class, I never found myself using hashtags because I thought it was tacky and it made the tweet look weird. However, after using it in this class, I noticed that hashtags are something that can help boost your post, so that people can find it. I also think using hashtags makes it so that your tweet appears with other tweets that are similar, which makes it easier if you are looking for a certain topic. Something else that I used along with the hashtags was emojis. I personally love using emojis because I think it can really spice up the look of a tweet. It is much nicer to see some emojis than just plain text. Another technique that worked was using photos or gifs. I think this made the tweet slightly more engaging than if it is just simply text. It allows people who see it to engage more with the tweet because they may potentially relate to the photo/gif or find it funny. One technique that didn’t exactly work for me was directly tweeting at someone on Twitter. Although I directly tweeted people with not too large of a following, I found it hard to stay engaged with them because some of the people that I tweeted only liked the tweet and didn’t reply, which made it harder to connect with them. Another technique that didn’t seem to work for me was the video conversation tweet. I think it is harder to engage with your audience in a video tweet because the video has to be interesting or something that your audience wants to see. Sometimes, it is hard to identify what your audience will like or what they won’t like, so I found this technique to be less effective than the others. 

Execution

For the following posts, I used different hashtags and emojis in my tweet that included only text. 

This tweet gained a lot more impressions than I expected (938). As for engagements, I got a total of 7 engagements (4 profile clicks, 1 reply, 1 like, and 1 hashtag click). I think I could have gotten many impressions based on the hashtags that I used. At the time, #NotAgainSU was a very popular hashtag because of all the events that were happening on campus.

This tweet gained 1, 492 impressions. For engagements, I got a total of 21 (15 profile clicks, 3 likes, 2 detail expands, and 1 retweet). This was a tweet that I scheduled for exactly a month. Again, I used the #NotAgainSU hashtag, which is a very popular hashtag trying to enact change in the Syracuse community.

This tweet had 180 impressions and 2 engagements (2 profile clicks). Although this tweet didn’t gain many engagements, I think that this tweet was pretty successful in the fact that I only used the class hashtag and I only used text. 

This tweet had 241 impressions and 4 total engagements (3 detail expands and 1 like). I think this tweet did better than I thought because of the tweet itself. It was a quote retweet and I mentioned tiktok. I think that mentioning a fairly popular word can have an impact on who sees the tweet as well. 

This tweet had 285 impressions and 5 engagements (2 profile clicks, 1 reply, 1 like and 1 detail expand). I think this tweet had the amount of impressions and engagements it had because I quote retweeted from a Syracuse alumna and she liked and replied to my tweet. This could have allowed it to show up on her followers’ timeline as well. 

For these following posts, I continued to use hashtags, while also including either a photo or gif.

This tweet had a total of 768 impressions and 333 engagements (319 detail expands, 6 likes, 4 media engagements, 2 replies, 1 hashtag click and 1 profile click). This was one of the first tweets that I had that included a meme and this meme is actually a very popular meme. I think it gained that many engagements and impressions because it is fairly relatable to many different college students. 

This tweet had a total of 280 impressions and 20 engagements (14 media engagements, 4 likes, and 2 profile clicks). For this tweet, I included several different techniques, such as emojis, a photo and several hashtags. I think people were curious in seeing more from the picture and they found it pretty relatable as well. 

This tweet had a total number of 406 impressions and 25 engagements (9 media engagements, 4 likes, 4 detail expands, 4 profile clicks, 2 replies, 1 retweet and 1 hashtag click). I think this tweet was successful because I used different emojis and the picture itself is cute!

This tweet had 530 impressions and 7 total engagements (5 media engagements and 2 likes). I used a gif that included the winning moment of Parasite and I included the hashtags. When I tweeted this, the 2 hashtags I used were both very popular because many people were using those same hashtags to describe this monumental moment.

This tweet had 297 impressions and 28 total engagements (19 media engagements, 5 likes, 2 hashtag clicks and 2 profile clicks). I used an emoji, hashtag and included a screenshot of my profile. I think that enticed people to actually click the photo to see what my feed would look like and see if it’s a profile they would want to follow.

Throughout the course of this class, I definitely utilized different techniques that were introduced to us during class. I found using hashtags to be very effective throughout this process of trying to gain a network. In the beginning, I strayed away from using hashtags because it was still something that was unfamiliar to me and something that I personally did not want to use. However, I started using hashtags more often, aside from the class hashtag. I tried to use hashtags that were relevant to my tweet, so that it would be more relatable to those who end up finding it. I think this was very effective because I sometimes got replies from people who do not follow me or engagement from people I did not follow. I have always known that people use pictures or gifs in their tweets, but I never personally tried it for myself. I usually only post pictures of my dog and I don’t usually post many memes or gifs that I see on Twitter a lot. I think that using different memes and gifs was very effective and it definitely added more flare to each post that it was attached to. Although we focused on Twitter for a majority of the class, I found that hashtags were also very effective on Instagram. I also don’t gear towards using hashtags on my Instagram because I don’t see many of my friends using it. However, from this class, I realized that hashtags are relevant if you want to try and grow your network. It is definitely an effective way to get people to see your post. I also loved the idea of using stories and different filters or stickers on your posts or stories. I think that making your posts more fun by adding stickers or filters can spice up your feed or what other people see. It can also be a way to show my creative side because I find it a lot harder to show your personality through tweets, since I am more of a drawer.

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