Ever since Beyoncé announced her upcoming world tour after her Super Bowl appearance, fans worldwide have been eagerly anticipating any announcements which might give a clue about the release of new music.
April 16th might prove to be the day we’ve been waiting for. Beyoncé released a promo for “Lemonade” a “world premiere event” to air on HBO on April 23rd
🍋#LEMONADE 4.23.16 9PM ET.https://t.co/jKf4T4S3ho
— HBO NOW (@hbonow) April 16, 2016
As expected fans got very excited as soon as news broke
I’m legitimately hyperventilating right now. #Lemonade #Beyoncé 🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋🐝🍋(etc.)
— Kevin Allred (@KevinAllred) April 16, 2016
Further thrilling the Beyhive, Beyoncé released a longer trailer the next day but offered no additional information on Lemonade’s actual content — although that doesn’t seem to be deterring fans’ excitement.
#Beyonce releases new trailer for #LEMONADE, but everything still remains a mystery https://t.co/ZImxPvM7AR
— People Magazine (@people) April 18, 2016
In the words of Roger… #LEMONADE pic.twitter.com/xJNlp4bEer
— Jackée Harry (@JackeeHarry) April 18, 2016
Since this announcement, conversation on #Lemonade has been heavily centered on the eagerness for Beyoncé’s latest venture. However, there are always a few people on the contrary. In this regard, those few have instead mentioned the refreshing drink and a rap song released several years ago.
#LEMONADE I know this is about #Beyoncé … But I kind of want lemonade now… With ice. 👅
— Travis Flores (@travisflores) April 16, 2016
The only #LEMONADE we acknowledge pic.twitter.com/f2Xsye80Bt
— mrtreeoh5 (@mrtreeoh5) April 18, 2016
I know this took over Twitter! I’m out of the loop and still haven’t been able to watch.
It’s as amazing as the hype made it seem! Make some time to watch it and enjoy!
Beyoncé is known for her genius marketing skills, and her promo for Lemonade is no exception. I thought Reformation was her peaking point a couple of months ago… I believe the interest and obsession with Lemonade will far surpass that which Reformation ever achieved.
I still haven’t been able to watch but all my friends are raving about it!
I watched this the other day after I read all the hype about it on social media and it was incredible! This is a great publicity campaign for her new album Lemonade!
The marketing around this was amazing. Beyonce is a celebrity who really understands the power of digital marketing! One short trailer and the social media world did the rest for her! So much conversation was driven around the hashtag that the use of lemon and bee emojis spiked lol