On March 1, the Metropolitan Museum of Art changed all of their logos from this iconic logo:
to this:
to celebrate the opening of the Met Breuer, the Met’s new contemporary art museum, on March 18. Designers, Met aficionados, and interested observers alike jumped to Twitter to voice their love or hatred of the new logo.
(Spoiler alert: Most people on Twitter hated the new logo, and initially, I did too.)
@metmuseum you can't be serious. Is the building going to fall down? This is the ugliest logo of all time, perhaps. #metlogo
— Kathryn S (@WinkingMagpie) March 7, 2016
My last adjustment – I'd still scrap it and rethink – our most venerable institute doesn't deserve this #metlogo pic.twitter.com/WA3WfcUdKP
— Donald Sigövich (@DonSig) February 22, 2016
Fav so far: "Looks like an Economist advert in a traffic pile-up." Mark North #metlogo #logo #design #typography pic.twitter.com/sVthx6dIPt
— Hannah Wardle (@hwdesign__) February 22, 2016
Now, I think some of the remarks above are a little too harsh. These days, I find myself agreeing with the remarks below.
Not sure what all the design fuss is about…I kinda like it. Brave choice for a beloved place #metlogo https://t.co/pilIGyXtnj
— Julia Beardwood (@juliabeardwood) February 23, 2016
I don't mind the #metlogo. Visual tension not reducing legibility. I think I even like it. pic.twitter.com/8pbManTk2E
— Nikki (@profnikki) March 9, 2016
Why I like the new Met logo (and why you should give it a chance) https://t.co/kcnyaCpHIG#designingfocus #metlogo pic.twitter.com/XWnwz2VDkh
— ✨ david hoogland (@david_hoogland) March 13, 2016
Personally, I think the logo makes sense with the Met’s transition to a contemporary art museum with a more universal audience. What do you think? Has the Met nailed it or failed it with its new logo? Share your thoughts with me on Twitter (@amsterli)!