My Social Media Marketing Campaign

When we started this project the biggest goal that I had was to try and engage with my top followers. I used social rank to determine who my top followers are. Those two happened to be two up and coming rappers in Lil B and Boo Agee. I also used Twitter analytics to see what kinds of things that my followers were interested in, and music was at the top of the list. That’s how I determined that I wanted my meme to be directed at the hip hop community. My meme was centered around the popular concept of creating a mixtape:

The Face you Make when you’re Bringing that Heat

I didn’t realize going into this project how much engagement you get from simply promoting your tweet. My engagement jumped off the chart as I had over 200 Twitter engagements just after the simple promotion. Next came the Tweet directed at Lil B. I know that most people would think it would be pointless to Tweet at someone with over a million followers, but hear me out. Lil B retweets or likes just about everything he’s tagged in, and those tweets get hundreds of retweets and likes. I’ve had success getting engagement from him in the past. Unfortunately I didn’t get any help from his this time, because if I did my meme would have really gone viral. If I had to do it again, I would have used #girltime on the tweet, because he went on a retweet spree with tweets with that hashtag.

Next came the tweet to Boo. He’s someone that I grew up with and was a close friend, and I was pretty confident for some engagement. I got it from him with a retweet and a quoted tweet.

Finally for my last Tweet I used only emojis. This is normally a trend in the hip-hop community when referring to a meme or a mixtape, so I used the fire emoji and the 100 emoji to do that.

Overall I met 50 percent of my goals going into this. I wanted to get 30 engagements and I got more than 300. I did not reach my goal of 10 retweets. I only got three replies to my string of tweets, and I wanted to try an get five. And finally I got the three new followers that I wanted to get before the project.

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