When we started this project the biggest goal that I had was to try and engage with my top followers. I used social rank to determine who my top followers are. Those two happened to be two up and coming rappers in Lil B and Boo Agee. I also used Twitter analytics to see what […]
Read more "My Social Media Marketing Campaign"With the conclusion of the viral content challenge, though having met my goals for the most part I noticed things I did well and things that I could have done differently In my original social media marketing plan I set goals to hit 10 retweets, 25 likes, and 4,000 impressions. What I didnt realize was that […]
Read more "Truth: Going Viral is Hard"The objective of this social media campaign, as stated in the marketing plan, was to poke fun at the candidates for the 2016 Presidential race and capitalize on search traffic looking for that type of content. Current Presidential mood #Trump2016 #Cruz2016 #Hillary2016 #Bernie2016 https://t.co/HWGT0MJI4p — Josh Schoch (@JoshSchoch) April 6, 2016 The content itself could […]
Read more "The Face of Politics"The Panama Papers are a world-shaking leak of 11.5m files from the database of the world’s fourth-biggest offshore law firm – Mossack Fonseca. Twelve national leaders and some celebrities such as Nawaz Sharif, Pakistan’s prime minister; son of Egypt’s former president; the prime minister of Iceland, Sigmundur David Gunnlaugsson, soccer player Lionel Messi, Chinese actor […]
Read more "#panamapapers reaction"As I approach the end of my senior year, I started getting sentimental. I’ve done a lot in college and over the past few weeks I’ve been doing a lot of reflection on all that I’ve been able to do at Syracuse. Out of all the experiences I’ve had, being a part of University Union […]
Read more "Viral Content: College is about the #memories"Imgur Content View post on imgur.com Twitter Webcard Who else is feeling #TGIF today? #Nhsmc#HumpDay#2MoreDays https://t.co/CroWNnzg4o — Bari Bressman (@barigbressman) April 6, 2016 Objective: I am marketing this photo to engage with my audience, with a funny, spirited, and uplifting photo, to drive engagement and conversations to my social media account and hopefully become viral. Results/Engagement View […]
Read more "Viral Content Marketing Campaign Conclusion"This past week, I had the opportunity to create my own viral content campaign through #NHsmc class, Social Media for Communicators. I was a bit skeptical at first, as I have always heard that there is no way to make something go viral. Frankly, it is up to the content consumers, not the creators, to […]
Read more "#StopLongShowers2016 Viral Content Challenge Results"We all can relate to feeling sad after our favorite sports team loses. That was the inspiration behind the Sad Otto, who couldn’t handle the heartbreaking Final Four loss and then the National Championship loss. Sad Otto The original tweet also focused on talking about the weather. This weather means a Sad Otto https://t.co/KSXwyhc5na #NHsmc […]
Read more "Sad Otto: Viral Content Challenge"Pretty scary right? It’s amazing what you can do with a People magazine cover and a new Snapchat filter. As the 2016 presidential election looms, morale can tend to get dragged down as the candidates harp on the negative issues America faces. However, as a fan of John Oliver and his satirical humor, his […]
Read more "Could We Survive the Real Donald Drumpf?"Overall, the core idea of Media Richness Theory (MRT) is the richer and more personal communication mediums are, the more effective the communication will be; in contrast, the leaner and less rich media can decrease the effectiveness of media (Daft and Langel, 1983). To make the most effective use of this theory, there are ways […]
Read more "Advice for politicians based on Media Richness Theory"