Look how much I’ve grown! At the start of this class I had 291 followers and today I have 329. That is a difference of 38 followers or about 9.5 followers a month on my twitter account. Some techniques that I used to increase the influence of my network include: -Creating more engaging content- actively […]
Read more "Influencer Analysis"When it comes to cookies, there is one clear winner. Oreo made a social media splash with their reaction to the power outage during Superbowl XLVII, and has been a social media powerhouse ever since. In comparison to other cookie competitors online, particularly Chips Ahoy, Oreo is a slam dunk. On Twitter, Oreo interacts with […]
Read more "Creme-ing the Competition"Data visualization has become cheaper and more applicable to fields other than science and math. Data visualization is no longer a pie chart or bar graph that roughly explains relationships and data sets. It is now at the level of sophistication where journalists and teachers use it to tell stories and immerse the viewer in the […]
Read more "Data Visualization in Journalism"This presentation examines the rise, fall, and rebranding of Myspace, which once stood as the most popular social networking site in the United States. We first look at the context that allowed Myspace to grow so rapidly, and what mistakes caused it to collapse seemingly just as quickly. Finally, we examine what lessons other social […]
Read more "Myspace: Growth, Collapse, and Reinvention"Social media is extremely prevalent in today’s society (I mean, we’re taking a class in it) with millions and millions of people connected around the world. However, these connections don’t come without problems as security and personal safety can sometimes be compromised. Our project takes a look at some examples of these threats and attempts […]
Read more "Social Media and Security"As members of a highly-connected generation, it is important to examine how advertisers and individuals are changing the way they use social media. The platforms that promote themselves the most are not necessarily the ones that the target audience is using, and the platforms they are using may not lend themselves to the best advertisements or […]
Read more "Social Media: A Year in Review"For our project, we will focus on how major companies and television shows are incorporating Periscope to raise awareness about their brands, as well as the new social media platform. In a day and age where social media is unavoidable, it seems as if this platform can become a lifestyle that all will certainly interact […]
Read more "“Explore the world in real time through someone else’s eyes”"In this presentation, we examine how both the Snapchat Live Story feature and Twitter Moments feature are vehicles for getting users out of their echo chambers. Both platforms aggregate a variety of rich media that allows users to engage with many perspectives they wouldn’t normally be exposed to. Live Stories rely more heavily on user-generated content […]
Read more "Snapchat ‘Live’ Stories – Final Project"Hootsuite is a powerful platform that can greatly increase the organization, consistency, and efficiency of any social media team. The application has features that make social media a breeze for music industry professionals like artist or venue managers who need to reach audiences across all networks with a nuanced voice. In this presentation, I’ll talk about […]
Read more "Hootsuite for Bands, Record Labels, and Artist Managers"For my COM 600: Social Media Theory and Practice final presentation, I decided to focus on the idea of voice and its importance as a marketing and public relations tool. As a public relations major, I have been educated on the importance of developing and maintaining a specific brand voice when communicating with publics. Voice […]
Read more "Final Presentation: Voice"