Personal Influence Growth and Analysis/Top 10 Tweets (But Mostly “Bates Motel”)

Posted on by Jacob Arbittier

Part 1: Influence:

Followers:

January 20th: 1 follower

April 20th: 71 followers

Percentage of growth: 7000% increase

Klout Score Change:

January 27th: 13.78,

April 27th: 41.84

KLOUT ANALYSIS: I began this semester without engaging with my Twitter at all, so my klout score increased from 13.78 to 15.99 within those first 6 days just because I started using my handle. The next significant jump happened on February 24th, where it jumped from 16.90 to 21.34– I can’t find out why I gained influence except for that maybe since I’m posting regularly, I’ve got more exposure. I was confused because no tweets around that time gained traction. Then on February 27th the score jumped from 21.35 to 25.27 because I gained 728 organic impressions with my 4 tweets because they were surrounding the oscars and I used the hashtag. On March 27th the score jumped from 23.89 to 42.20! And that’s all because of @InsideBates retweeting one tweet! The highest I ever got was 42.82 on April 14th.

REFLECTION: I can grow my influence and network by live tweeting on Monday nights during the show “Bates Motel”– since it was the finale season there were a lot of eyeballs. The fans also engaged regularly with the hashtag for the show, as well as the handles for the network and show. Also, I’ve gotten in the habit of using rich media in everything I tweet– it’s easy for users to skip over just text. It works to be witty, funny, clever, and most importantly TIGHT– there can’t be too much connecting the dots (users need to get it RIGHT AWAY). I can become a regular engager in a certain community– there were certain people I found who would look out for my tweets during “Bates Motel” and regularly like them. I grew followers by posting in this community in funny, clever, and creative ways. I pinned my top tweet to the top of my profile page so that when a fan visited my profile, they’d see that at the top and engage with it more. What didn’t work was tweeting out things that weren’t very current and didn’t apply to a lot of people– sometimes I would try to engage with the Syracuse Community by drawing in hashtags like #CNY and using a picture of campus but it wasn’t exciting. People only engage with things they’re emotionally charged by. People also usually only engage with you if they don’t have a huge following– I was able to engage with Brooke Smith, who played a cop on “Bates Motel”. She was an important but more minor character in the show. I tried tweeting @VeraFarmiga and @MaxThieriot who were more major characters with greater followings, but they never responded. It’s also clear that the longer I used my Twitter handle, the more engagement I received. That’s why it’s important to check out the benchmarks: generally, the tweets with higher engagement were the ones I more recently executed. Twitter has an algorithm that allows greater exposure for more frequently used accounts.

 

Part 2: Execution:

END OF CLASS

Impressions: 530

Total Engagements: 18

Gif’s are great– I really think they’re the perfect median between pictures and videos. I first learned how to look for Gif’s and put them up on Twitter in this class. Ever since my tweet about Freddie getting an Emmy, I’ve made sure in each live “Bates Motel” show after that to put up something about him deserving an award or being a good actor. This was one of those times. Fans are very excited about the actors on the show and I used that to my advantage.

Impressions: 534

Total Engagements: 21

I actually was reminded of this viral content that was huge a couple years ago in class on a powerpoint slide. I stole it and threw up the “In case you missed it” hashtag, which I also learned in class. It drew in an audience with #Dress which I’m sure many people pay attention to. This worked because it’s one of those blasts from the past that everyone remembers because it was so significant a couple years ago.

Impressions: 467

Total Engagements: 20

I noticed in tweet deck in the #BatesMotel stack, many fans were hyping up how great they thought the character Romero was on the show. He’s the sheriff who was married to Norma, the mother of Norman who Norman killed. These kinds of polls I found fans really wanted to engage with and share their opinions. I threw a Gif up there and at a pivotal moment where Romero was really defending what he believed in, I tweeted this out. Ten likes is to me great engagement– I learned in class to know the popular opinion and gear what you tweet to that audience.

Impressions: 409

Total Engagements: 10

This is the most hilarious Gif I’ve come across– it features the two actors from the movie “Friday” checking a girl out with a quick right swing of their bodies and cursing because she’s so hot. I wanted to emphasize how pivotal a plot point was that happened in “Bates Motel” as I was live tweeting– Norman Bates was arrested. I actually had the tweet ready with the Gif lined up just waiting for a shocking moment to happen. It’s because I remembered the importance of being the first one out with a tweet– when CNN tweets live events they’re usually way before New York Times, and get significantly more engagement because of it. I actually recalled this Gif a couple times before making this post because the previous tweets were getting no engagement– I learned in class the importance of A/B testing, and employed that.

Impressions: 1,124

Total Engagements: 42

In tweet deck I had a stack going for #BatesMotel (notice this tweet was also executed during a “Bates Motel” live show because of the number of eyeballs) and I noticed a trend going where people were talking about Freddie Highmore getting his oscar. Freddie plays Norman Bates, one of the main characters. So I STOLE that, waited for a very emotional point in the show where Freddie’s acting was impeccable, and tweeted this out with the rich media of the Emmy statue. This graphic is really attention grabbing– it’s color draws the eye. Every fan of this show is really championing for him to get this award, as it’s the final season and he hasn’t ever gotten one. Class taught me to know my audience, which I actually sought out in this case.

Impressions: 25,314

Total Engagements: 1,016

This was the highlight of my entire semester: the first time I live tweeted “Bates Motel”, this tweet was immediately retweeted by “@InsideBates”, the handle for this show. And before I knew it, all hell broke loose– my notifications were off the charts, and that continued throughout the night and into the next day. This handle has 216K followers. I tweeted it out closer to the end of the episode with about nine minutes left. This tweet set the precedent for me live tweeting all the following shows until the finale this semester (apart from one). The 29 retweets was the reason I could rack up 172 likes on this post. I now know how rare something like this is but it keeps my hopes up and I’ll continue to tweet during live events for just the chance to ride this wave. The reason this worked was a quick to the point, sarcastic, funny comment about the show that many of the viewers would get– the context is the son killed his mom, so obviously they can’t “hug it out”. I learned in class that funny comments with rich media get the most attention, which I put to use. Class also taught me to know your audience, which in this case I did: sarcastic and witty.

Impressions: 441

Total Engagements: 4

I tweeted this out during the episode where Rihanna first came in as Marion Crane. I think fans were really excited about this moment because it was promoted like crazy– one retweet and one like is starting to get into the dregs of what I did this semester, but what I wanted to do with this post was connect the Rihanna audience with the show, which is why I tweeted at her. I learned in class to use a period mark before the @ symbol in order for it to work (weird technical thing with Twitter). I thought I’d get more engagement because I included a Gif (rich media) with a popular song but it might have been too much of connecting the dots instead of a succinct post.

I executed this tweet during the same live show of “Bates Motel” as the “hug it out” tweet. The reason I got 6 retweets and 14 likes is because of my knowledge of the backstory of this show and what was happening in this episode. This show comes from Hitchcock’s movie “Psycho”– and this very episode introduced Rihanna as Marion Crane. Many fans are aware of this backstory, so making the connection between the two and being excited about it was something they could relate to. The rich media of this iconic moment was key. I’ve learned in class that being witty with rich media can go viral. I also tweeted @Rihanna which could have drawn some of her fans in. I knew my audience as well.

Impressions: 1,293

Total Engagements: 132

Impressions: 607

Total Engagements: 18

This was one of the only times I tweeted out a video and it worked. The uniqueness of what was going on was attention grabbing– pulling in the social media and donut audience was really the clincher because those two worlds collided in this bizarre exercise. 2 retweets and 3 likes might not seem like a lot but the 607 impressions shows it got a lot of eyeballs. I learned in class that something attention grabbing and funny is what can go viral.

Impressions: 340

Total Engagements: 3

This was the only tweet on my top ten that didn’t have rich media– that speaks to the importance of rich media in attracting engagement. This was a tweet that was part of an exercise as homework for class where we had to use the voice of someone we follow on Twitter. I used the voice of Jason Blum, the creator of Blumhouse Productions, which has produced almost all of my favorite movies (I love horror movies). I really like how straight to the point, cut and dry he is. He shares his opinions with no apology and no being on the fence. I’ll definitely incorporate this in my tweets more– also I learned in class that you should tweet about what’s current and I had just seen the movie “Arrival”– it was also up for several oscars that month. I also retweeted this post weeks later and that added engagement.

BEGINNING OF CLASS

 

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