Surviving an Upstate Winter – Viral Content Challenge

Background of Marketing Plan: This post is about feelings toward winter and the first sight of snowfall. As people who live in central New York, we understand this feeling, but I would like to give other individuals a sense of what actually goes through people’s mind when snow season hits.

Objective: To go viral.



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This is the most recent metrics report provided by Dashboard.

What worked: Cross platform promotion is probably what worked best, however Twitter was where the majority of views came.

What didn’t work: A simple promotion tweet and Facebook post was what got the post more recognized, but it was also only one simple post. If it were more cleverly promoted it’s possible it could have gotten more views.

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