Coming into a social media class as non-social media person was most definitely a challenge. I was not exactly thrilled at the thought of having to tweet on a regular basis- even on a weekly basis. After taking this course I am still not a huge fan of Twitter but I can use it efficiently […]
Read more "I Still Don’t Like Twitter; But Now I Understand It"The uses and gratifications theory (UGT) is a way of understanding why audiences use media and what they use it for. It can be applied to many areas of society from entertainment to news content. However, it’s relevance in social media cannot be understated; millions of people use Facebook, Twitter, Instagram, and countless other social […]
Read more "Social Media Branding and the Uses and Gratifications Theory"2015 has been the year of social media campaigns, and for good reason. Social media campaigns are not only are easy to produce, but they are super easy to get a message across to a large group of people as well. One campaign that has truly stuck out to me within the past year is […]
Read more "#BetterForIt is In Fact “Better” Than The Rest"With the glut of social media outlets available for companies to take advantage of, it was inevitable that branding would eventually be streamlined across multiple platforms. Mercedes Benz was one of the first pioneers in cross-platform branding with its advertising campaign for the new Mercedes Benz GLA-class integrated together on both Instagram and Facebook. The basis […]
Read more "Mercedes Benz’s #GLApacked campaign"The question is how marketers and advertisers get my attention. The answer is not a simple one. I am one of those people who like to consume media — I will sit on Facebook, Twitter and Tumblr for hours just to read every headline, tagline, comment and hilarious thread. Unfortunately, this takes time, time that I […]
Read more "Just Give Me the Trivago Guy, or Puppies"Marketers and advertisers get my attention in many ways, I’d like to break it down to several parts. The parts are broken down by how the marketer or advertiser promotes, where exactly they promote, promoting in a new and creative way, promoting in a simple and not complicated matter, and last but not least making […]
Read more "Attention Grabbing 101"We live in a world in which content is continuously thrown at everyone. Whether you like it or not, advertisers and marketers are constantly informing you of the “next best thing”, or something that companies think you should know about or purchase. We see and hear messages everywhere: on billboards while driving to work, while […]
Read more "Grabbing My Attention in an Attention-Reduced World"In a day and age that demands immediacy, getting the attention of the consumer is becoming increasingly tricky. The window of opportunity to grasp the consumer eye is perpetually closing, so marketers are having to spread themselves out thinner and further than ever before. Television and radio advertising isn’t close to half the battle anymore, […]
Read more "How sports teams are best marketing themselves"