BuzzFeed Vision Statement: A Case for Pop-Up Shops

More and more publishers are getting into the events business as a way to build their audiences and create new sources of revenue. BuzzFeed is the perfect brand to also get involved in the events business. With employees who are also influencers, a flow of goods from their Product Labs, and a loyal audience, it […]

VR at BuzzFeed: The Case for Adoption of VR/AR Technology and Content

Virtual Reality and Augmented Reality are on the rise. They have a multitude of uses, from expanding learning in classrooms to playing video games immersed in the fictional world. In the next 5 years, it is estimated that the global AR and VR market size will reach $215 billion. It is also projected that the […]

BuzzFeed Vision Statement/Pitch

BuzzFeed Channel Idea from Jacqueline Kane

BuzzFeed Vision Statement/Pitch: “BuzzFeed College”

By Giana Asterito, Elissa Candiotti, Colleen Callander, Emily Magnifico While social media use is on the rise, we believe this means that consumers are only becoming better content creators themselves. We predict over the next five years, that content created by young adults will continue to be noticed and picked up by media organizations. With […]

BuzzFeed Vision Statement and Pitch: Caitlin Shewbrooks, Serena Sarch, Katie Itner, and Alisa Sokolova

We have decided to pitch a re-organization effort for the BuzzFeed homepage. With the rise of time commitments, we want BuzzFeed to create a homepage that is different for each user based on their past clicks and interest so that the quizzes and articles that interest them, are put right in front of them when […]

BuzzFeed Un-Television Network: Final Pitch

Background How many times have you asked someone to watch a TV show and their first response has been, “Is it on Netflix?” We are living in an age where television is making a transition to online and people are streaming content more than ever. In fact, in five years, it is estimated that more […]

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