NHsmc Influencer

Twitter: From Beginning to End

Growth:  I began this Twitter account (@KiaraBunting) with 7 followers. To date, I have 53 followers. Additionally, I have a Klout score of 33, which has increased tremendously since the first days of my Twitter account. What Worked:  I found that there were three very effective ways to gain followers, and influence. The first was […]

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Benchmarking My Twitter Growth

Over the course of this semester, my Twitter followers have grown fairly substantially, as my Klout score has also increased. Taking a deeper look into the numbers reveals the source of my growth on Twitter stems from my enrollment in NHsmc, as well as my time as a writer for SBNation’s San Jose Sharks blog, […]

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Increasing My Influence

My Knowledge

This course really helped increase my following and my Klout score because I was consistently using hashtags and creating new types of content.  This class has taught me not to be limited to just tweeting text. I have learned the importance of using GIFs and photos to create engagement.  The use of hashtags has allowed me to engage with new users.  I was able to achieve a follow from @Adweek which I would have never accomplished if I had not tweeted out to them which started from one of our COM 427 assignments.  Not only was it an extremely satisfying follow, but I worked for it and achieved it.  At the beginning of the semester, I started out with 272 followers, and I now have 324. I was able to gain 52 followers over the duration of the course which is pretty impressive, I think.

I think the recipe for my success was following the assignments and engaging with as many people and accounts as possible.  Keeping up to date with social trends and news also helps keep content fresh.  Photos and GIFs, as mentioned earlier, definitely creates more engagement probably because it breaks the clutter of the Twitter feed.  While I do not exactly know what doesn’t work to gain followers, I do think that excessively tweeting (ie. live tweeting) can cause a drop in followers.

Klout

My Klout score was directly affected by COM 427.  As you can see from the beginning of the semester in September, my Klout score started at 49.77.  By the end of the course I was able to reach a high of 62.57 which is a 12.8 point difference.  Another thing to note is that apparently jumping from a 50 Klout score to a 60 Klout score is one of the hardest things to achieve, according to my Advertising professor.  None the less, my Klout score has been a direct correlation from this social media course.

Conclusion

COM 427 has helped my social media influence skyrocket.  I was able to increase my Klout score by approximentaly 13 points and gain 52 new followers.  I learned the ins and outs of social media and I couldn’t be happier with all my new knowledge.

 

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My Benchmark Influence Analysis

My average goals at the start of each semester have not usually been to increase my follower growth on Twitter. Up until taking this course, I had lost my touch with Twitter and lacked the ambition to increase my network, specifically on my professional Twitter account. Since starting COM 344, my growth has increased from […]

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Do I Have Clout?

 

Klout’s 90 day tracker. You can see in September when class started picking up so did my score.

For the past 4 months I have been using Twitter more than I have in the past 4 years. At first I felt like I was blindly putting things on the Internet and I didn’t really see the point of Twitter. I liked to look at other people’s tweets and read the news but as far as contributing to the conversation I didn’t really feel like I had anything worth saying.  During my time exploring the platform and practicing the techniques that Newhouse Social Media Professor J. Grygiel my influence has grown substantially. But what’s even more exciting is I feel like I have created a space for myself.

I have raised my Klout score 10 (from 44 to 54) points in the last 90 days and gained 29 new followers! I thought I was doing pretty well in the social space but I am really happy with the direction my influence is going . I think that finding a voice and a tone has been the most beneficial to my influence. I now have this kind of fun, quirky, sarcastic tone that helps to make my tweets more engaging. I have noticed that people seem to like things on Twitter that are emotional in some way. They either make you think or they make you laugh.

The platform is two-fold: entertaining and informative. But there are some universals for both Twitter worlds, for example anything with rich media performs better. My top tweets show that video, photos and even emojis help content to perform well. However, not all of my tweets with photos or videos made my top ten tweets. I noticed that the content had to have appropriately entertaining or informative copy as well as the media. It wasn’t enough to just post a photo of a cat with copy that says “cat”.

Hashtags are extremely important.  I saw much better engagement and higher impressions on tweets that had more than one hashtag. The real winners, though were the tweets that featured hashtags that are relevant in culture and had an in real time feeling (like live tweeting at an event).

While I am proud of growing my influence and my followers, I wonder if having a concentrated group of people in the Newhouse Social Media class is really what helped me grow. We all want to help each other and many times we were live tweeting during class and were constantly liking and retweeting each other. My best tweets in terms of engagement were posted during class. I am curious to see how my influence and follower base changes after the class ends.

The breakdown of my platform usage
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The Growth of My Social Media

Social media is the most prominent form of  public mass communication to ever exist. It interconnects every user across the globe and can create dialogue between groupd of people that never existed before. Social media gives power to each individual to have the opportunity to grow in influence and network. Our generation and every single […]

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