For the trending topic analysis, we chose to analyze the 2019 Emmys. The Emmys are an American award show that recognize exceptional areas of television. Each year viewers log onto their social media accounts to post commentary and highlights. We researched what people had to say that night on Twitter. On Sysomos, the Boolean we […]Read more "What happened on Twitter? – Emmys 2019"
Paris Fashion week 2019 occured on September 23rd to October 1st. This dedicated week consisted of a series of designers sharing new and upcoming fashion collections in Paris, France. To analyze Paris Fashion Week on Twitter we created a boolean search which follows: (“Paris Fashion Week” AND “Paris Fashion” AND “PFW”) AND NOT “New York”. […]Read more "Trending Topic Analysis: Paris Fashion Week"
For this Boolean search, Sydney Kaplan and I decided to look up #NYFW, including #NYFW2019 and excluding #NYFW2018. We decided to use hashtags for this because using them allows us to get more specific date searches and location based tweets within a geographic area. The first widget that we decided to analyze was #NYFW latest […]Read more "#NYFW Sysomos Research"
Greta Thunberg is a teenage Swedish climate change activist who spoke at the United Nations Climate Summit on September 23rd about the ongoing environmental crisis. Her frustrations towards the lack of action to reverse climate change immediately circulated the internet, due to the content, and the level of sophistication delivered by a woman of her […]Read more "Climate Change Activist Captivates Twitter (Briefly)"
For our Sysomos analysis, we chose the trending topic of the 50th anniversary of The Beatles’ Abbey Road. Our boolean search was (“abbey road”) AND (“beatles”) AND NOT (“united states”). We wanted to make our search global and decided to exclude the United States. We ensured that the tweets were only about The Beatles’ Abbey […]Read more "Buzz About The Beatles"
With the team spirit during the Super Bowl on February, it’s easy to forget the little guy. The annual #PuppyBowl on Animal Planet was also held on February 4th, and had a presence on Twitter. Boolean Query: Twitter conversations peaked on game day, February 4th. Before game day, users were getting each other excited by […]Read more "Puppy Bowl XIV: The Real Championship on February"
By: Megan Kelly, Sarah Mullarkey, Viveca Ortiz-Torres, Anne Arthur Sysomos Search: Latest Activity: Procter & Gamble stated that it would not be removing Tide Pods from shelves after a Twitter account, not associated with Tide, tweeted that Tide would be removing Tide Pods from shelves starting February 1st. According to the latest activity, “tide pod” […]Read more "To Eat or Not To Eat: Tide Pods"
Before the Film’s premiere, the most retweeted tweet was the reaction of the students at Ron Clark Academy when they found out they were going to see #BlackPanther. These students just found out they’re all going to see #BlackPanther and they snapped. 😂 pic.twitter.com/h6j6H2dHnl — Philip Lewis (@Phil_Lewis_) February 2, 2018 This excitement can be […]Read more "Analyzing #BlackPanther"
(after Ellen DeGeneres, of course) We chose to analyze tweets about the “Selfie Kid” during the Super Bowl from February 1st-8th. Our search boolean was “selfie kid” AND “super bowl.” By utilizing Sysomos and the Twitter widgets “Latest Activity”, “Geography”, “Word Cloud” and “Buzzgraph”, we came to interesting conclusions about social media activity pertaining to […]Read more "The Second Biggest Selfie on Twitter"
On February 4, 2018 Kylie Jenner dropped a bombshell: she had a baby, and had hid her pregnancy for 9 months. Over the course of four days Kylie and her daughter, Stormi, were trending almost daily and a boolean search using “Kylie” OR “Stormi” returned 5.6 million mentions on Twitter. Kylie may have been able […]Read more "NHsmc Sysomos: Serena Sarch, Meghan Flynn, Jacqueline Fulcher, Kat Brady"