Geography: View post on imgur.com The Geography search for #Rio2016 shows the vast geographic audience of the Olympics. Although the hashtag was used in many areas of the world, some areas had a greater amount of activity. The United States, Western Europe, and the coast of South America had the greatest amount of activity with […]
Read more "#Rio2016: Connecting An International Twitter Community"The world came together in Rio de Janeiro this summer for the 2016 Summer Olympic Games. Team USA made its country proud by earning 121 medals, but national pride was overshadowed when Ryan Lochte and three other members of Team USA lied about being robbed at gunpoint by Rio police (full story here). When news […]
Read more "#Lochtegate: The Web of Lies"Context: The hashtag analyzed below is #ItCanWait. This hashtag is intended to promote the end of distracted driving. #ItCanWait is part of AT&T’s campaign which allows people to “take the pledge” to end distracted driving. Our research looked at tweets using the hashtag from 8/1 – 8/3/2016, and examined a global audience. Latest Tweets: The […]
Read more "#ItCanWait"View post on imgur.com The “geography” map on Sysomos analyzes where Twitter users are located when they mention the keyword being tracked. When analyzing #KimKardashian, the majority of the tweets using this hashtag were sent from the United States during the selected time frame. Kim Kardashian is an American celebrity and so most of her […]
Read more "Sysomos Analytics #KimKardashian"Because of the worldwide prevalence of the 2016 Olympic Games that took place in Rio, Brazil in August, we decided to track the usage of #Olympics across various digital platforms, primarily Twitter. We immediately noticed the 15.9 million hashtag mentions on Twitter, with significantly lower numbers of mentions across blogs, forums, and news sources. Latest Activity: Latest Activity […]
Read more "How the #Olympics Won August’s Hashtag Race"We chose the hashtag “#Rio2016” because as a worldwide event we assumed it would provide us with endless data. Analyzing the Sysomos Map for the Rio Olympics’ marketable hashtag “#Rio2016” proved to give our group a plethora of unexpected and intriguing information. The first thing that stuck out to our group was the geography map. […]
Read more "Analyzing #Rio2016 via Sysomos"Throughout August there was an undeniable buzz around the trending hashtag #backtoschool. This phrase resonates with so many in a wide age range, from young children in elementary school excited for a new backpack to college students budgeting money for textbooks. Upon analyzing #backtoschool in Sysomos MAP, we collected a wide range of data. As […]
Read more "Behind the Scenes of #BackToSchool"As the 31st Olympic Games unfolded in Rio de Janeiro, millions of spectators took part in the action by blogging, tweeting, and posting their thoughts about the events. The hashtag “#rio2016” was a trending topic worldwide and generated content from several online platforms. Using Sysomos MAP 2.0, we focused on and analyzed the content generated […]
Read more "Tweeting for the Gold – #rio2016"Since March of 2011, Syria has been going through a Civil War that has created a humanitarian crisis, that has captured attention worldwide. According to the UN, approximately 400 thousand people have been killed and there are more than 4 million Syrian refugees. In 2014, a resident and member of Aleppo Eyewitness News Network started a social […]
Read more "#SaveAleppo"After using the social analytics site, Sysomos, to listen in on the hashtag #HeForShe, our group came to learn much more about hashtag movements grow and flourish. HeForShe is a UN Women-sponsored solidarity movement, aimed at bridging the gender equality gap. Founded in September 2014, this organization’s mission is to bring gender equality everywhere around […]
Read more "Sysomos Social Analytics Dive: #HeForShe"