Overview & Goals From the outset, my primary goal was to generate a viral meme featuring my two american mastiffs, Ranger and Axel.  The campaign in my estimation was somewhat successful. By analyzing my objectives we can see where my campaign succeeded and where it might have veered off track. Objectives: • Achieve at least […]

  In this viral content challenge, my objective was to effectively circulate my meme: and generate traffic and engagement on Twitter. In this campaign I found that posting at specific times were better than others and received more engagement. Due to the audience I was trying to reach, the later posted tweets did better than […]