In the US the ‘Its on US’ campaign supported by the White House has recently garnered a lot of attention. #ItsOnUs has become a popular and apt call out against sexual harassment in particular, asking members of the society, the bystanders, to be responsible individuals and report sexual assault particularly where college students are concerned. Groped, touched, […]
Read more "#itsonus – The tide against sexual harassment"JUST HOW NECESSARY ARE ALL OF THESE TESTS? One issue that can easily get people fired up is the topic of educational reform. Education is such an important issue because it impacts all of our lives in some way. Testing has become a hot topic of discussion within educational reform. People argue that students today are […]
Read more "Examining Educational Reform"Seaworld, the famous chain of marine-life entertainment parks, has been facing a severe public relations crisis since the release of “Blackfish” in 2013. A documentary that focuses on Tilikum, a captive whale that drowned his trainer during a show, “Blackfish” has caused a major uprising among animal activists. The documentary attacks SeaWorld, accusing them of […]
Read more "The Two Sides of #SeaWorld"Of every presidential candidate vying for their party’s nomination, Donald Trump is the champion of setting the media agenda. The Donald brings his agenda setting everywhere he goes, including the Twittersphere, which isn’t news to anyone following his campaign. Rather than posting only platitudes or talking points, Trump actively engages with and shares tweets by […]
Read more "Twitter, Instagram and Candidates’ Days of the Week"The US Presidential Elections 2016 has been the buzzword in the US since I came in the Fall of 2014. It’s been months’ of planning for the candidates and their teams as they have taken over the media and are reaching out to people. In that respect, the social media teams have perhaps been one […]
Read more "US Presidential Elections 2016 and their social media campaigns"This presentation discusses social media marketing ecosystem and other relevant concepts. Marketers need to understand the changing role of consumers. Consumers are no longer passive recipients of messages, but are active participants in online discussions. There are five types of behavior on social media: Creators, critics, collectors, joiners, and spectators. Besides this article, Mangold and […]
Read more "Journal Article Discussion: social media ecosystem"The uses and gratifications theory (UGT) is a way of understanding why audiences use media and what they use it for. It can be applied to many areas of society from entertainment to news content. However, it’s relevance in social media cannot be understated; millions of people use Facebook, Twitter, Instagram, and countless other social […]
Read more "Social Media Branding and the Uses and Gratifications Theory"With so many outlets for consumers to choose from, it it vital to the success of a brand to create new and unique opportunities in order to further distinguish their company. I believe a trend that is occurring right now is interactive advertising, where the brand reaches out directly to the audience and creates a […]
Read more "The Gamification of Social Marketing"The uses and gratification theory, developed in the 1970s, suggests that media users make cognitive decisions when choosing which media to interact with. As suggested by the name, the theory also attributes users choices to the idea that users expect gratification from media. Different media satisfy different needs. Living in a world enraptured by social […]
Read more "Uses and Gratification in Regards to Facebook and Twitter"This presentation will cover the media priming and minimalist instructional design theories and their relevance in social media. The media priming theory posits that media is more effective when prior context is given to an audience first. This is similar to psychological priming where an audience is given “hints” to events that will occur in the future and […]
Read more "Priming and Minimalism Communication Theory"