This presentation will cover the media priming and minimalist instructional design theories and their relevance in social media. The media priming theory posits that media is more effective when prior context is given to an audience first. This is similar to psychological priming where an audience is given “hints” to events that will occur in the future and then act in a different manner due to this predisposition. In social media, media priming can play on an audience’s memory, psychologically changing their interpretation of a particular message in the future. By employing effective priming through voice, message and multimedia, brands can showcase themselves in a specific light to their audience. The minimalist theory is a concept that values practical learning through action. Self-understanding is the key to progress and success. In computer interaction, teaching oneself through exploration and failure is more appealing to a reluctant audience than a daunting list of instructions. The minimalist approach in social media could manifest as simple, interactive messages that foster self-discovery and usability.