In this assignment, my objective was to to make a meme that would be humorous and relatable to my twitter followers. As a college student preparing to graduate, there are certain struggles my followers and I face that we have to laugh about in order to not lose our minds. I set up a meme following this concept and launched it first on Imgur, then as a twitter card.
Using Twitter Ads, I set up a webcard to drive people to the link and I gave the campaign a five day run for $1.00 per day. I think I may have made a mistake when creating my webcard. Though I followed the video, I think I may have made an error when embedding the content because it shows a link that says “pic.twitter.com” instead of the Imgur link. I think I titled it with the Imgur link by mistake and made the screenshot that was supposed to be a thumbnail the actual image. Nonetheless, the campaign had 2,873 impressions with 483 engagements via twitter and 545 views on Imgur.
I learned the power of campaigning on Twitter through this assignment as the promoted views were thousands higher than the organic views for the webcard. On the highest effective day, day 5, the card received 100 organic impressions and 1820 promoted impressions. I understand more fully the difference between an impression and a click because there is a rate of 16.81% according to Twitter ads. It shows me the difference between who actually engaged and who just saw it, this could be a huge loss for advertisers who are striving to drive engagement as each impression costs money.