Twitter Influence

Posted on by Connor Buoye

 

Klout Score Beginning: 29.38

Klout Score End: 38.40

Twitter Followers Beginning: 367

Twitter Followers End: 368

***Note: the beginning and end totals are from the total I put in the google doc at the start of the semester, and my total followers now.  However, when looking at twitter analytics each month from January to now, it says I gained a total of 16 followers over this period.

Twitter analytics link: https://ads.twitter.com/user/CBuoye28/home

Honestly, I am thoroughly shocked by the lack of followers I gained over the semester.  I completed all of the twitter assignments on a daily basis, and even aside from those I very regularly engaged many different people and accounts on twitter various times throughout any given week.  I have been an avid twitter user since high school, so the constant use of twitter was nothing new to me when it came to this class, on the contrary it was very much welcomed.  My main hypothesis as to why I only gained one follower throughout the semester is a combination of things.  First, I think in reality I gained more followers than this, and this is evident from the twitter analytics page which tells me I gained 16 total followers over this period.  Perhaps some of my older followers who I do not keep in touch with anymore got annoyed with me filling up their feed with seemingly random content and decided to unfollow me.  This I could find understandable, and the only real reason my total did not change through the semester because I know for certain I gained more than one follower.  I think the fact that my Klout score had a pretty big increase demonstrates how much I used twitter over the semester, perhaps this just did not translate into more followers.

However, of the things that did work, I found much more success in tweets when I included relevant hashtags, tagged relevant accounts, and included any type of picture/video/media.  These tweets are clearly more appealing to followers, and almost always lead to more engagement.

Personally, I have always and will continue to use twitter on a daily basis.  However, I use it it more to consume the media than to actually create it (prior to this class).  Normally, I simply scroll through my feed and throw the occasional response or retweet, but for the most part I really am not throwing content out there all that often.  I think this can explain why my Klout score increased due to the daily twitter assignments, but my followers did not.  The tweets below show that I did receive a lot of engagement on many of my tweets, and even looking back I had a handful of tweets that received multiple favorites and retweets.  That is why I am still pretty confused and disappointed at my lack of follower growth through the semester (mostly because my ratio is all out of whack, just kidding).

All in all, I would still consider my experience through this semester a success.  I have increased my Klout score and learned many new tricks to receive more engagement on my tweets in the future.  Hopefully, this future will hold more followers than the present does.

Top 10 Tweets of the Semester with engagement:

 

Engagements: 98, 12.6% engagement rate

Impressions: 779

This was the viral content challenge we conducted, so naturally this is higher on the list as it contains promoted content and a pretty funny meme, things that I do not tweet very often.  Therefore, I expected this tweet to have a lot of engagement and it did.

Engagements: 52, 11% engagement rate

Impressions: 471

This tweet included a video of my friends in addition to tagging him in the tweet.  Therefore, many of out mutual friends enagged on this tweet which is why I think it ranked in the top 10 tweets of the semester for me.

Engagements: 27, 5.9% engagement rate

Impressions: 457

For this follow Friday tweet, I tweeted at a famous New York Mets beat writer and and he responded to me, which is what I think accounted for the high engagement on this tweet.

Engagements: 6, 1.6% engagement rate

Impressions: 437

First I led with “BREAKING” which I think contributed to the high engagement, but i also included the link to the article which probably let to the higher engagement as well.

Engagements: 16, 4.6% engagement rate

Impressions: 348

I think this tweet had some success because I quoted the Ethan Zuckerman and tagged him, and since he has a pretty large following I think people, in addition to my fellow classmates related to the tweet and understood what I was talking about.

Engagements: 7, 2.2% engagement rate

Impressions:  312

I tweeted about this right in the middle of the Grammy’s, which was a huge pop culture event and consumed twitter at the time which is what I took advantage of and is what led to the high number of impressions.

Engagements: 28, 9.2% engagement rate

Impressions: 304

I think the fact that I included a google Ngram of a topic (sports) that is of interest to many of my followers is what led to the high engagement numbers.

Engagements: 43, 14.3% engagement rate

Impressions: 301

I think the fact that I included a funny picture of my friend, in addition to the hashtags of #socialmedia and #IRL led more people to view this tweet than many of my others, and is why it is in the top 10 for this semester.

Engagements: 25, 8.4% engagement rate

Impressions: 297

The fact that I provided some interesting content with a good teaser, as well as the link itself to my blog is what engaged many of my followers and is what led people to click the link or at the very least pay more attention to this tweet than others.

Engagements: 1, 0.3% engagement rate

Impressions: 293

Frankly I am not sure why this tweet was in the top 10 for me, as it had extremely low engagement and not that many impressions.  The only reason I can think is because I tagged the Warriors (@warriors) who a very large following, and perhaps those people are the ones who viewed my tweet and led to it ranking in the top ten.

Google analytics top tweets (link): https://ads.twitter.com/user/cbuoye28/tweets

 

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