Bronfein’s Top 10 Tweets

Posted on by Stephanie Bronfein

Until this past semester, I didn’t understand the true magic and reach of Twitter. But after the engagement and impressions, I had under Professor Grygiel’s guidance, you bet I’m going to cling to trending hashtags and web cards like there’s no tomorrow.

Here are my Twitter impressions over the last semester:

90 Day Twitter Impressions

As you can see, I reached over 25.7 thousand impressions over a span of 90 days, something I never thought I could do.

90 Day Engagements

 

My engagements were not as impressive (see what I did there?). But hey, 126 likes can get you far!

 

90 Day Klout Score

Even my Klout score held its ground, going up 12 points fro 47 to 59. Go team!

 

Below are my top tweets of the semester (and let’s be real, some of the weaker ones), and alongside them are the respective analytics.

 

  1. The Promoted Frank Ocean Web Card

Frank Ocean Web Card Analytics

This is the first promoted tweet that I’ve ever done. While it certainly took a lot of trial and error to have even it show up on my timeline, it ended up getting really good traction. The fact that I used a web card, an existing hashtag, and discussed a topic that trouble so many of us (seriously, where are you Frank), led to the success of this promoted tweet. The $5 didn’t hurt, either.

 

2. The Trending Hashtag: Campaign Movie Titles

Campaign Movie Title Analytics

I tweeted this out in the first hours that #CampaignMovieTitles started to trend on Twitter, which is why I think it took hold so well. Let it be known that I posted this tweet based on a favorite that I saw trending, so I was piggybacking off of that person’s wit.

 

3. The Tweet That Ethan Zuckerman Replied To

Ethan Zuckerman Analytics

This tweet got decent traffic because Ethan Zuckerman did me the honor of replying to my question. It’s great when author’s (particularly of books that are used in an academic setting) have a good rapport with their online audience. By tagging three well-known music and entertainment publications, I gave my tweet credibility and a greater chance of reaching those publications.

 

4.

Bandier List Analytics

A lot of my Bandier classmates interacted with this tweet, understandably so. I’m going to promote it again once I graduate since we’ll all be looking for jobs and can use all the spotlight we can get. I’m also happy that I’ll have an organized place to look when I want an update of where they all are in their budding careers.

 

5. The GIF of Tucker

Tucker GIF Analytics

GIF’s always grab my attention when I’m scrolling through my feed, and my chance of interacting with it is so much higher when there is a dog involved. I’m assuming this is what people’s thought processes were when interacting with this tweet. Rich media is always more eye-grabbing regardless of content.

 

6.

The Supporting Frank Ocean Tweet

I tweeted out this web card for the second time to push people towards clicking the Imgur link. With no paid promotion, I was still able to get nine link clicks, compared to the 64 I got when I paid for it. A little bit of wit and a funny meme can get you a long way.

 

7.

The Judging Homework Tweet

This tweet was funny, relatable to most of my followers (fellow students), and had a large picture that you had to scroll past. I think that’s why it was able to get 19 engagements. If I had put more relevant hashtags, I probably could have gotten more engagements. I don’t see #newbookmark trending any time soon.

 

8.

The Blizzard Video

This was a pretty basic video, and I think it only got so much engagement because the tweet itself was funny. I mean, come on, I say that it’s blizzarding, and you can barely tell in the video. With a more accurate and telling video and a few relevant hashtags to Syracuse, this tweet could have gained a lot more traction.

 

9.

The Puppy Poll

This is the first poll I’ve ever done, and while it only got 4 votes, it was a very satisfying experience. I love the idea of doing polls on Twitter, especially surrounding real-time pop culture events. This poll didn’t get a lot of engagement because there wasn’t a popular hashtag used, and because it’s sort of disgusting.

 

10.

The Stop Kanye Tweet

First of all, I spelled a hashtag wrong, so this tweet was already off to a bad start. Even using #Kanye barely got me any engagements. I should have included a funny photo of him to give people more of an incentive to stop and read the tweet before scrolling past it.

Leave a Reply