The objective of this meme was virility. This could be measured by impressions and engagement. The measurable goal was to reach 400 views on Imgur.
TWITTER ADS ENGAGEMENT & SPEND
I spent $0.50 per day for a total of $4. The audience was any gender in the United States. The campaign ran from 4/3 to 4/10. The Imgur link received 354 views.
I had originally created a different meme. It did fairly well in the class dots voting, but I wanted it to be better. The night before the meme was due on Imgur, I panicked and changed it completely because I had been staring at my original meme for so long it was no longer funny to me. Changing my meme on such short notice made it forced and plain. In hindsight, I wish I had kept my original meme because it would have received far more engagement. This meme was okay, but I believe it could have been better if I had trusted my original instincts.
FINAL ENGAGEMENT NUMBER
354 (46 away from the goal)