Viral Content Challenge – Reporting

BACKGROUND
The background of my tweet is that I am not good at relationships but I like pizza. I would prefer for someone to deliver me pizza over being in a relationship. I am looking to relate to other people who do not have a relationship but orders pizza.

GOAL OF SOCIAL MEDIA MARKETING PLAN
The goal of my campaign is to have my tweet go viral due to its comedic and relatable content. I hope for my tweet to be shared on various social media platforms and specifically the BuzzFeed Instagram.

OBJECTIVE OF SOCIAL MEDIA MARKETING PLAN
I will know if I achieved my goal if I reach 20 engagements during my campaign timeline. Engagements include likes, comments, re-tweets and shares. My ultimate goal is to reach 50 engagements.

TWEET

Relationships has 13 letters but so does pizzadelivery and I think I know which one I would prefer

— Jillian Roth (@Jillian_Roth19) November 8, 2018

METRICS

ANALYSIS
This campaign worked because it reached a small audience and was seen as relatable. This campaign didn’t work because it wasn’t reached by a larger audience and the content wasn’t that funny. Although I didn’t reach my ultimate goal of 50 engagements, I reached more than half of that goal and learned about what makes content go viral. Additionally, Adrian Rosales, Associate Social Media Strategist at BuzzFeed, liked my tweet which was exciting.

 

By: Jillian Roth

COM 400 Fall 2018