For my COM 600: Social Media Theory and Practice final presentation, I decided to focus on the idea of voice and its importance as a marketing and public relations tool. As a public relations major, I have been educated on the importance of developing and maintaining a specific brand voice when communicating with publics. Voice […]Read more "Final Presentation: Voice"
Beginning in April 2015, Disney and Lucasfilm partnered with Twitter to introduce Star Wars-themed emojis featured at the end of The Force Awakens hashtags. In particular, Disney utilized #StarWars and #TheForceAwakens in their messages. Topsy, RiteTag and Social Mention were used to see how well audiences were engaged with the campaign and to see how […]Read more "Star Wars Emoji-Hashtags on Social Media"
Pinterest provides a visual way to save your bookmarks, which makes it an excellent tool for educational purposes. This presentation explores how educators can use Pinterest through curating content, organizing ideas, collaborating with others, and allowing students to use the site. It also provides real examples of how teachers and professors are using Pinterest in […]Read more "Pinterest and Education"
This presentation will analyze the affect of Twitter on the success of “Hamilton,” a hip-hop musical depicting the life of Alexander Hamilton. The presentation will argue that Twitter is one of the main reasons that “Hamilton” is not only sold-out but also permeating into mainstream culture. Using Klout, I will analyze the Twitter handles @HamiltonMusical, @Lin_Manuel and @hamiltonssquad. I will […]Read more "@HamiltonMusical: Broadway in the social media age"
My final report is on the rise of Ad Blocking over the past few years and the potential ways for advertising firms to combat this. In a world where social media revenue is greatly generated from ad dollars, the evolution of how we work with or fight against the technology will help to shape the […]Read more "Ad Blocking"
Serendipity is when unexpected circumstances and an insightful “aha” moment leads to a valuable and unanticipated outcome. This presentation looks into how brands can create serendipity for their customers by leveraging social media. MasterCard’s #PricelessSurprises campaign was used as a case study. There are three lessons learned from this campaign. First, a brand needs trying […]Read more "Serendipity: the ultimate goal of social media advertising"
There are currently more than 555 million unique domains for surface level websites that the average internet user can access. But there are 500 times that number of hidden sites that aren’t obvious to most. These sites are referred to as the Deep Web, which often gets a negative connotation in our modern media. The […]Read more "The Hidden Web"
At the beginning of the semester I had already a nice amount of Twitter followers, a total of 439. After learning new ways of better engaging with people and how to share relevant content and engage with influential people and raised my twitter followers to 461. I gained 22 followers including the independent candidate for […]Read more "I have a louder voice now #Influencer"
How cool would it be to have a lot of followers on Twitter?! Well with this class I have learned how to improve my social media presence on Twitter along with other different platforms. Here are my top 10 tweets and what made them work better than others. This was the tweet with the most […]Read more "My top tweets"
I was unable to truly expand my Twitter following during this course. At the beginning of the semester I had 138 followers, and now I only have 156, a number that could be attributed to friends and classmates who began to follow my feed. To be completely truthful, none of my efforts on Twitter yielded […]Read more "Twitter Benchmark"