My trek as a social media influencer in 2015

Enrolling in Newhouse Social Media Class was one of the more captivating, educational experiences I’ve had in my college career. As someone who’s interest was always piqued by technology, social media hasn’t ever been an exception. It’s been fascinating to learn about the trends and turns brands, individuals and even single tweets take on in […]

Analyzing My Klout Score and Followers

I think social media is weird. Then again, maybe its not social media that’s weird, but the community that has formed around it. Imagine telling someone 20 years ago that there would be technologies that allow people from all over the world to connect instantaneously without ever having to meet. Their most likely response would […]

The Top 10: Twitter Edition

Throughout the entire semester, I’ve been regularly tweeting for my S.I. Newhouse School of Public Communications class. In order to track our progress for the class all semester long, my fellow and students used the hashtag #NHsmc. Below are what I consider being my top ten tweets, for the effectiveness. I learned a good amount […]

#MWTop10: My Top 10 Tweets From The Semester

In real estate, it’s all about “location, location, location.” On social media, it’s “engagement, engagement, engagement.” After a semester of tweeting using the class hashtag, “#NHSmc,” it’s clear that the best way to solicit engagement is through the use of some form of additional media. Whether it’s using links, hashtags, photos, or polls, including media […]

A Semester in Review: My Top Tweets

If you think NY is pretty in the fall, check out these photos my friend Ursula from Weifeng, China sent me! #NHSmc pic.twitter.com/wsrb6VRc9K — Olivia Krupski (@oliviakrupski) October 29, 2015 Tweet #1 Evaluation: I evaluated this tweet based on the engagement. The four likes I received on this tweet (it may not seem like a […]

Ten Tremendous Tweets

Here There Be Tweets…10 to be precise. Over the course of this class, I, along with many others, have been tweeting using our class hashtag, and though I didn’t tweet as often as some of my classmates did, I think my overall engagement was respectable. Here are my top 10/favorite tweets: Cool piece by @BuzzFeed […]

A look back at the semester’s 10 best tweets

This semester in Newhouse Social Media Class we were challenged to look at our social media output through a new lens. We were exposed to new technologies that measure the influence of certain trends and topics, shedding light on truly how big of a reach social media has around the world. Aside from more advanced reports, […]

My Benchmark Influence Analysis

My average goals at the start of each semester have not usually been to increase my follower growth on Twitter. Up until taking this course, I had lost my touch with Twitter and lacked the ambition to increase my network, specifically on my professional Twitter account. Since starting COM 344, my growth has increased from […]

Increasing My Influence

My Knowledge

This course really helped increase my following and my Klout score because I was consistently using hashtags and creating new types of content. This class has taught me not to be limited to just tweeting text. I have learned the importance of using GIFs and photos to create engagement. The use of hashtags has allowed me to engage with new users. I was able to achieve a follow from @Adweek which I would have never accomplished if I had not tweeted out to them which started from one of our COM 427 assignments. Not only was it an extremely satisfying follow, but I worked for it and achieved it. At the beginning of the semester, I started out with 272 followers, and I now have 324. I was able to gain 52 followers over the duration of the course which is pretty impressive, I think.

I think the recipe for my success was following the assignments and engaging with as many people and accounts as possible. Keeping up to date with social trends and news also helps keep content fresh. Photos and GIFs, as mentioned earlier, definitely creates more engagement probably because it breaks the clutter of the Twitter feed. While I do not exactly know what doesn’t work to gain followers, I do think that excessively tweeting (ie. live tweeting) can cause a drop in followers.

Klout

The #nhsmc effect. #socialmedia #influence #followme pic.twitter.com/wl1vaqX1Kq

— Katherine Angst (@KatherineAngst) December 3, 2015

My Klout score was directly affected by COM 427. As you can see from the beginning of the semester in September, my Klout score started at 49.77. By the end of the course I was able to reach a high of 62.57 which is a 12.8 point difference. Another thing to note is that apparently jumping from a 50 Klout score to a 60 Klout score is one of the hardest things to achieve, according to my Advertising professor. None the less, my Klout score has been a direct correlation from this social media course.

Conclusion

COM 427 has helped my social media influence skyrocket. I was able to increase my Klout score by approximentaly 13 points and gain 52 new followers. I learned the ins and outs of social media and I couldn’t be happier with all my new knowledge.

Newhouse

SOCIAL MEDIA

Month: December 2015