Author: Katelyn Degen

Influencer Top Ten

Starting this course, I had 126 followers on twitter and a Klout score of 10. After this semester, I gained 19 followers from completing #NHSMC tweets and my Klout score is now 52. The change in Klout is due mostly to adding Facebook and Instagram. The bottom of the diagram below shows higher percentages on […]

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Twitter Ads: Analysis

In this assignment, my objective was to to make a meme that would be humorous and relatable to my twitter followers. As a college student preparing to graduate, there are certain struggles my followers and I face that we have to laugh about in order to not lose our minds. I set up a meme following this concept and launched it first on Imgur, then as a twitter card.

Disapproving Dog

 

Using Twitter Ads, I set up a webcard to drive people to the link and I gave the campaign a five day run for $1.00 per day. I think I may have made a mistake when creating my webcard. Though I followed the video, I think I may have made an error when embedding the content because it shows a link that says “pic.twitter.com” instead of the Imgur link. I think I titled it with the Imgur link by mistake and made the screenshot that was supposed to be a thumbnail the actual image. Nonetheless, the campaign had 2,873 impressions with 483 engagements via twitter and 545 views on Imgur.

Twitter Ad

I learned the power of campaigning on Twitter through this assignment as the promoted views were thousands higher than the organic views for the webcard. On the highest effective day, day 5, the card received 100 organic impressions and 1820 promoted impressions. I understand more fully the difference between an impression and a click because there is a rate of 16.81% according to Twitter ads. It shows me the difference between who actually engaged and who just saw it, this could be a huge loss for advertisers who are striving to drive engagement as each impression costs money.

Webcard

 

 

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Relationships and Social Media

Building relationships today relies heavily on social media. This applies to individuals, groups, and musical groups, as the text outlines. Ethan Zuckerman outlines a refreshing way in which people today build their professional and personal lives through social media. Companies now can build themselves internationally without having physical locations in various countries. Coke and Pepsi are becoming transnational in the digital age and several companies are following suit. Social media makes it imperative for companies such as Coke to have a global network.

Zuckerman discusses at length, the benefit of having global diversity within the higher ups of companies. What works in what region might not work in another but the global network makes separating policies difficult. Diversity is now guiding diplomacies within companies and in the social norms.

On a political level, social media brings more people into social issues. Before, communications spread in much slower ways and did not affect people all over. Today, global and political issues are perpetuated through social media outlets and political and immigration policies must change. Syrian refugees show how social media affects immigration influences, as this is a hot topic today but would not be discussed in previous decades.

Rewire: Digital Cosmopolitans in the Age of Connection

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#donaldtrump

Donald Trump had a rally at the Syracuse Oncenter this past Friday. In light of this, I decided to look at #donaldtrump on Twitter and was somewhat disappointed to still see some avid Trump supporters but the oppositions were interesting. Both sides, pro and against, used his own words to support their argument. Not surprisingly, his supporters are really radical and do not seem to care about facts. His supporters posted:

 

Those opposed tweeted:

 

 

It seems like the whole hashtag is a joke. The supporters serial post without considering facts and opposers use the channel to make jokes at supporter expenses.

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