My Twitter following was quite small at the beginning of this course – a meager 48 followers. Getting into the routine of posting at least weekly was difficult, but it has already turned into a promising networking tool. At the time of this post, I now have 123 followers. I’ve gained 75 followers, or just under 1 follower per day for the past 90 days. Many of these new followers are brands in the music and entertainment industries (@scoutingmusic, @pocket_band, @RAZRteam, @Solace_Music and more).
Source: Twitter Analytics
According to the analytics dashboard, 74% of my audience is interested in music, which didn’t surprise me very much. Out of my top 10 tweets, 5 posts were music-related. I also saw a high percentage of my audience interested in film and television. I need to reach out to more notable personalities in the industry, especially those in companies I wish to someday work for.
I also saw some growth in my Klout score, finishing at 31.19 from 13.36 at the beginning of the course. Between October 6th and 8th, my klout score increased by 7.22 points. I attributed this to the #NewsEngagementDay event, which saw a lot of buzz around @NewhouseSU and related hashtags.
Source: Klout.com
I found that involving yourself in a conversation that is relevant and something you are passionate about is the first step to growing your influence and network. Reaching out and making a connection is a balancing act; you don’t want to come off as annoying, but you also don’t want to pass up an opportunity. If you are tweeting at someone influential, make sure you capture their attention in a respectful way. Being impolite or aggressive will likely tarnish your relationship and could lead to lost followers.
Clever, to-the-point posts that include media (such as a picture or GIF) and relevant hashtags that aren’t stagnant seemed to work best. Also, I learned that you can’t just expect people to come to you. You need to participate and return the favor through retweets and quote tweets. This not only shows the user that you care about their message, but also allows you to connect with followers of that person as well (if they share the same sentiment). Furthermore, targeting your posts to certain geographic areas can help narrow your audience if you’re trying to penetrate a certain market.
Just like a garden, your social networks (not just Twitter) require upkeep and attention in order for them to grow and flourish. The more you put into effective and consistent social media participation, the more you’ll get out of it.
I thought this was a interesting and comprehensive summary of the Twitter analysis necessities, and I read it all the way through easily. Further, it’s a very personalized post directed specifically at this profile’s demographic, yet it includes tips and analysis that can apply to any Twitter account. All in all, I thought it was very well done!