Context: The hashtag analyzed below is #ItCanWait. This hashtag is intended to promote the end of distracted driving. #ItCanWait is part of AT&T’s campaign which allows people to “take the pledge” to end distracted driving. Our research looked at tweets using the hashtag from 8/1 – 8/3/2016, and examined a global audience. Latest Tweets: The […]
Read more "#ItCanWait"View post on imgur.com The “geography” map on Sysomos analyzes where Twitter users are located when they mention the keyword being tracked. When analyzing #KimKardashian, the majority of the tweets using this hashtag were sent from the United States during the selected time frame. Kim Kardashian is an American celebrity and so most of her […]
Read more "Sysomos Analytics #KimKardashian"Because of the worldwide prevalence of the 2016 Olympic Games that took place in Rio, Brazil in August, we decided to track the usage of #Olympics across various digital platforms, primarily Twitter. We immediately noticed the 15.9 million hashtag mentions on Twitter, with significantly lower numbers of mentions across blogs, forums, and news sources. Latest Activity: Latest Activity […]
Read more "How the #Olympics Won August’s Hashtag Race"We chose the hashtag “#Rio2016” because as a worldwide event we assumed it would provide us with endless data. Analyzing the Sysomos Map for the Rio Olympics’ marketable hashtag “#Rio2016” proved to give our group a plethora of unexpected and intriguing information. The first thing that stuck out to our group was the geography map. […]
Read more "Analyzing #Rio2016 via Sysomos"Throughout August there was an undeniable buzz around the trending hashtag #backtoschool. This phrase resonates with so many in a wide age range, from young children in elementary school excited for a new backpack to college students budgeting money for textbooks. Upon analyzing #backtoschool in Sysomos MAP, we collected a wide range of data. As […]
Read more "Behind the Scenes of #BackToSchool"As the 31st Olympic Games unfolded in Rio de Janeiro, millions of spectators took part in the action by blogging, tweeting, and posting their thoughts about the events. The hashtag “#rio2016” was a trending topic worldwide and generated content from several online platforms. Using Sysomos MAP 2.0, we focused on and analyzed the content generated […]
Read more "Tweeting for the Gold – #rio2016"Since March of 2011, Syria has been going through a Civil War that has created a humanitarian crisis, that has captured attention worldwide. According to the UN, approximately 400 thousand people have been killed and there are more than 4 million Syrian refugees. In 2014, a resident and member of Aleppo Eyewitness News Network started a social […]
Read more "#SaveAleppo"After using the social analytics site, Sysomos, to listen in on the hashtag #HeForShe, our group came to learn much more about hashtag movements grow and flourish. HeForShe is a UN Women-sponsored solidarity movement, aimed at bridging the gender equality gap. Founded in September 2014, this organization’s mission is to bring gender equality everywhere around […]
Read more "Sysomos Social Analytics Dive: #HeForShe"A common misconception in the college community is that finding subletters is doable. Many people want to travel abroad but don’t get the opportunity to do so because they can’t find anyone to rent their apartment while they are gone. This video will help show you an alternative way to attract renters that doesn’t include […]
Read more "What is a New Approach to Attracting Subletters?"There are several countries that speak Spanish and it may be very similar everywhere, but each country has their own accent, pronunciation and slang. This is a short video explaining how to differentiate Spanish-speakers with only ONE word!
Read more "Is Spanish the Same Everywhere?"