SpongeBob Brita Filter Campaign Outcomes

Objective(s): Optimize engagement with Imgur through use of Facebook and Twitter and achieve Imgur impressions of 500 views. Through the use of Twitter Analytics: engagement > impressions. Imgur meme: SpongeBob Brita Twitter Webcard: Have you ever related to @SpongeBob more? #NHsmc #relatable #collegelife — olivia sharf (@oliviasharf) November 8, 2018 Twitter Ads Engagement […]

To Meme or Not to Meme?

Objective Would like to get 200 views and 20 engagements Imgur Meme https://imgur.com/gallery/pnA8QLHe Twitter Webcard https://t.co/9xEG5Zl9Tp — Annaya (@nayasnook) November 10, 2018 Twitter Ads https://imgur.com/gallery/NUMaj4i Analysis of Campaign When starting this campaign, I was very hesitant at the thought of promoting a meme on twitter. Solely because I don’t click on […]

Viral Content Challenge: Loving Leftovers

“Going viral” seems like a simple task -right? Just spread an image, video or link rapidly through the internet. How hard can it be? Yes, going viral may seem like an easy task, however, I learned just how much goes into it. The viral content challenge was my first attempt at “going viral” and I […]

Viral Content Challenge #NHSMC

The challenge was to “go viral”! In the world of social media, memes take over the internet and my goal was to create a meme that did just that.

My objective was to:

Reach over 500 views on Imgur
Get at least 50 likes on Instagram
Get at least 30 retweets on twitter
Gain at least 10 more followers on both Instagram and twitter

Meme-Imgur Campaign

View post on imgur.com

Twitter Webcard Tweet

It’s about that time of the year #thanksgiving #blackfriday #goodluck #NHsmc

— Ashlyn Banner (@AshlynBanner) November 6, 2018

Twiter Ads Engagement and Spend

View post on imgur.com

Analysis
My strategy was to use Imgur, Instagram, twitter and Facebook. Before I started the campaign, I had 26 followers on twitter and 61 followers on Instagram. At the end of the campaign, I had 29 twitter followers and 76 Instagram followers. I didn’t reach my goal for twitter, but I did achieve my goal for Instagram. I posted the meme on Instagram and twitter and I got a total of 13 likes on Instagram and 4 retweets on twitter. Even though I didn’t reach my engagement goals on these platforms, I am still happy with the result considering the ratio of followers I have.

When trying to have high engagement, I found that hashtags were important to use and the most helpful. Another way I tried to gain engagement for my meme was through Instagram stories. I made a few stories promoting my meme or my twitter to gain attraction to my account. I think the reasons for the results ending with mediocre engagement was due to having a broad audience. I found this to be true as in the past when I would make posts for a more specified target like college students, I found I had a higher engagement. Therefore, by not using the specific hashtag “college” in imgur, that took away some engagement. My goal on imgur was to reach at least 500 views however, I ended with a total number of 300 views on Imgur.

I ran a twitter campaign from November 6 to November 7 with a budget of $5.00. My objective was to get as many tweet engagements as I could with that budget. I ended up getting 630 impressions(total number of all the times the tweet has been seen) and 28 tweet engagements(the total number of times a user interacted with my tweet).

dad fashion

Views: 1,282

Goal:

For this meme to be relatable to a large audience in the U.S.

Objective:

Reach over 1,000 engagements (clicks on the Imgur URL) in one week

Tweet Webcard:

check out this meme i made for my #Nhsmc viral challenge! please click the link https://t.co/45FW3LXh57

— Amanda Boyd (@TheAmandaBoyd) November 5, 2018

Twitter Ads Spend: $5.00

Twitter Ads Analytics:

Tweet Activity Chart 1

Tweet Ad Analytics 2

Tweet Analytics Chart 3

Dates run: Nov 5-Nov 9
Results(Clicks): 128 link clicks
Result rate (link click rate): 4.6%
Cost per link click: $ 0.04

What Worked & What Didn’t Work in My Campaign:

I set my campaign to run over 5 days, with $1 being spent each day. To start, i choose to target the age demographic above 13, because I thought that only people over the age of 13 would find this meme relevant. Two days into my campaign, I looked at the analytics Twitter was giving back to me and made adjustments to my target on the ad platform from there. Some changes in targeting that I made to optimize my results were targeting more Android users (I noticed that most of my clicks were from Android devices) and refining my age range from 13-45, because I noticed that the majority of clicks were able to be narrowed down into that age group, therefore eliminating and narrowing the pool of users on Twitter that would see my Twitter ad, and aiming for a higher click through rate.

Funny College Meme Campaign Analysis

Objectives What’s the first step when starting a campaign to make a funny college meme go viral? Setting specific goals! Firstly, I wanted to create general awareness of the meme. Moreover, I wanted to engage the main target group consisting of German and American students to interact with my meme. Lastly, I was hoping to […]

Campaign Analysis

Objective Gain 500 views on Imgur by utilizing Facebook, Twitter, Instagram, and Snapchat This will be measured by the amount of views, likes, shares, retweets, and impressions there are Imgur Meme https://imgur.com/gallery/HPYm2py Twitter Webcard https://twitter.com/juliazucker_/status/1059977232825880576 Twitter Ads Engagement https://imgur.com/a/l7QTvoH My Campaign Analyzed I think my campaign did well could have done better. […]

Viral Content Challenge – Jeffrey Gordon

For the Viral Content Challenge, I created a meme about the stress of college and aimed to get it to be viewed by college age people so that they could relate to it and share it! Below is all the material and information about how I did it and what I did to achieve my […]

Am I Viral Yet?

Objective: My objective for this viral content challenge was to get 500 (or more) views of my meme on Imgur and 10 or more interactions with my various organic and promoted tweets: retweets, likes, or comments (or any combination). The Meme: Really makes you think… Twitter Ads Webcard: Are you a fan on #memes? If […]

Making My Dog Go Viral

Marketing Plan Objectives At least 1000 views on imgur Gain 10 followers on Twitter Gain 15 followers on Instagram Twitter Impressions up by 15 % At least 5 website clicks via my Instagram bio Outcomes/Analysis As my final engagement number, I received 800+ views on Imgur. While I didn’t reach my total goal, I set […]

Newhouse

SOCIAL MEDIA

Fall 2018