I’ve grown a lot as a Twitter user over the course of the semester, and as my comfort level and usage increased, so has my influence. I began the semester with 68 followers hoping to reach 100 by the end of the semester. I achieved that goal and currently have 104 followers. It helped that this class forced me to tweet original content a lot more. As a result, my Klout score has increased significantly from 15.82 to 40. I’ve curated my top 10 tweets that received the most engagement, and listed them in the order in which they were posted beginning with the most recent.
Thanks @jhrubin for everything you taught in IST195, esp Excel. It's all been very useful to talk about in recent job interviews! #NHsmc
— Tatyana Laird (@TatyLaird) April 18, 2016
I gained significant engagement on this tweet because I directly tweeted an old professor. After he responded, some of his former students liked my tweet and then followed me, which probably lead to the 44 engagements and 259 impressions.
The #snowday policy @SyracuseU forces students to travel in unsafe conditions and assumes everyone is physically able to do so #NHsmc
— Tatyana Laird (@TatyLaird) April 11, 2016
According to Twitter analytics, this is my most engaging tweet. I created this after we learned about social media activism. My group in class decided to challenge the snow day policy at SU because we figured we had the most most influence to make change in our local campus community. After some classmates liked and retweeted it, some other students outside of my classmates and followers began to retweet it too. I think tagging the school’s handle and tweeting about something that affects a large number of SU students, lead to the high engagement rate and overall impressions.
Cuse fans come in all shapes and sizes! Let's go @CuseWBB ! #IBleedOrange #NationalChampionship #NHsmc pic.twitter.com/IS4qbIIAmH
— Tatyana Laird (@TatyLaird) April 6, 2016
This is my favorite tweet of the semester and is my third most engaging. I used Snapchat to capture the image and create the visual content, which I then tweeted out. I think I was able to reach a total of 49 engagements becasue it was a timely tweet. I sent it out during the college women’s basketball national championship game using trending hashtags that were being checked during the game. I also tagged the Syracuse women’s basketball handle, and a few days later was contacted by the official SU Twitter asking for permission to use my tweet on their websites.
When you're dealing with that #senioritis struggle #MondayMood #NHsmc https://t.co/hWsjy1MynE
— Tatyana Laird (@TatyLaird) April 4, 2016
The engagement on this tweet is different from the others because it was promoted as a part of the viral content challenge. It’s my second my engaging tweet according to analytics and is ranked second because only 347 of the impressions were organic and not from promotion. I created a meme that represented the struggle of being a senior trying to make it to graduation and tweeted it out with the existing hashtag #MondayMood. The visual imagery resonated with enough people to get a couple of retweets and likes, and a total of 67 engagements.
Never thought I'd get this close to the VP, but my work with SASSE made this happen…wonky hands and all #NHsmc pic.twitter.com/43QOLD74yW
— Tatyana Laird (@TatyLaird) April 4, 2016
This tweet was mostly visual with a short explanation of what I was doing there. I think a large part of the reason I received such high engagement on this tweet is because it included a picture of Vice President Joe Biden. In hindsight, tagging the vice president in the picture might have increased my engagement.
Found out how #socialmedia impacts how @daquan_tho watches sports! #MarchMadness #NHsmc pic.twitter.com/DgjYpO2bRs
— Tatyana Laird (@TatyLaird) March 27, 2016
I tweeted this video during the Syracuse men’s Final Four basketball game. I briefly interviewed my friend about how social media changed how he watches sports. The video content helped with my engagement, and also gained me a new follower. I was also added to someone’s social media list after using #socialmedia in my tweet.
Viola Davis wanted to portray a real woman. Taking her wig off was removing her armor, gearing for war showing complexity #COMLeaders #NHsmc
— Tatyana Laird (@TatyLaird) February 26, 2016
When Erika Green, producer of “How to Get Away with Murder”, spoke at Newhouse, I live tweeted the event. When I tweeted this out, she was explaining the importance of a famous scene from the show. I used the official hashtag of the event, so anyone who was following along saw my tweet. As a result, I gained a retweet and a few likes from people in attendance, in addition to a few replies of people commenting on the scene.
Proud to direct this amazing cast for the 2016 production of The Vagina Monologues #VDay #Rise4Revolution #NHsmc pic.twitter.com/8NR8PHI1F1
— Tatyana Laird (@TatyLaird) February 17, 2016
This tweet was highly visual. I uploaded three pictures from a show I worked on, which created a Twitter collage. I gained decent engagement, but I thought I would gain more after using hashtags related to the show’s international movement.
Me avoiding my responsibilities #NHsmc pic.twitter.com/4DzBCkX8HU
— Tatyana Laird (@TatyLaird) February 10, 2016
This is one of my earlier #NHsmc tweets. I used GifBoom to create a stop-motion video/gif and paired it with a caption to make it comedic. I received pretty good engagement on this considering I only had 68-70 followers at the time. I think if I posted this again it would gain much more engagement. I’d also pair it with a hashtag, which is not something I thought of doing much at the beginning of the semester.
My roommate started a thread last semester that anyone can contribute to when they come over! #SocialMediaIRL #NHsmc pic.twitter.com/OjrjZqN27n
— Tatyana Laird (@TatyLaird) January 27, 2016
This is the second or third tweet from this class. I posted a picture of a thread of written content that is hanging on a wall in my apartment. It’s an example of #SocialMediaIRL and gained me pretty good engagement for an early tweet. I think it’s because the tweet is not only visual, but the image itself has interesting content.