Successful Viral Content Challenge

Objectives

My personal objectives for the Viral Content Challenge were to reach at least 500 views of my meme on Imgur and at least 7 engagements on Twitter.

Imgur Meme

Viral Meme Challenge

Twitter Webcard

Help me get to 500 views on this meme! #NHsmc #MemeDay https://t.co/4GyKNNTDuD

— Nicole Pollak (@nicolepollakk) November 7, 2018

Twitter Ads Engagement and Spend

Viral Content Challenge Engagement

Analysis

I am happy to report that the meme I created on Imgur exceeded 500 views. I earned 591 views on Imgur.
On Twitter, I did not go over the $5.00 budget.
I got 50,022 impressions on Twitter within the week that the Viral Content challenge was running.
To break down the campaign, I spent $0.10 per 1,000 impressions.
In reviewing the campaign, I have found many things that worked and many that didn’t in broadcasting and promoting my meme.
To begin, sharing my meme on Facebook was a big success. I know a lot of my friends liked/commented on my post, which also resulted in high click through rates, thus bringing in more views on the meme.
Sharing the meme on Twitter definitely helped my engagement and views on Imgur.
Part of my marketing campaign was to share my meme on Instagram. I believe sharing the meme on Instagram was not successful because I shared it on my stories. I have noticed that when you share something on your story rather than your grid, people tend to click to the next post rather than clicking through.

Final Engagement

Newhouse