- My personal objectives for the Viral Content Challenge were to reach at least 500 views of my meme on Imgur and at least 7 engagements on Twitter.
— Nicole Pollak (@nicolepollakk) November 7, 2018
Twitter Ads Engagement and Spend
- I am happy to report that the meme I created on Imgur exceeded 500 views. I earned 591 views on Imgur.
- On Twitter, I did not go over the $5.00 budget.
- I got 50,022 impressions on Twitter within the week that the Viral Content challenge was running.
- To break down the campaign, I spent $0.10 per 1,000 impressions.
- In reviewing the campaign, I have found many things that worked and many that didn’t in broadcasting and promoting my meme.
- To begin, sharing my meme on Facebook was a big success. I know a lot of my friends liked/commented on my post, which also resulted in high click through rates, thus bringing in more views on the meme.
- Sharing the meme on Twitter definitely helped my engagement and views on Imgur.
- Part of my marketing campaign was to share my meme on Instagram. I believe sharing the meme on Instagram was not successful because I shared it on my stories. I have noticed that when you share something on your story rather than your grid, people tend to click to the next post rather than clicking through.
- 591 views on Imgur
- 50,022 impressions on Twitter
- Spent $5.00