With just a month until Graduation Day’s arrival, I created a meme highlighting my current feelings on the last home stretch of my college career. Like this adorable pup and its owner, I don’t want to move from this place in time but time is still dragging me along, day by day. I developed a campaign for the meme which included Imgur and Twitter interaction. The objective of this campaign was to publish material in hopes of going viral — to be determined by at least 30 engagements with the Twitter webcard and Imgur content.

Imgur content:

Twitter webcard:

As you can see below in a snapshot of the Twitter Analytics for the webcard, the five campaign tweets accumulated 362 impressions and resulted in 14 URL clicks. However, the current tally of Imgur views at time of posting rests at 92. The difference between Imgur views and URL clicks signals that the majority of the content views stemmed from Imgur users rather than Twitter followers driven to the content by the promoted tweets or my individual tweets.

Twitter Analytics:

Imgur views: