Influence: At the beginning of our Social Media Theory & Practice course, I had 1,130 followers on Twitter. I thought this to be a decent amount, although I’d had the account and used it on and off since 2009, meaning I’d only gained a rough average of around 141 followers per year. In the three […]
Read more "Influence & Social Media: A Semester’s Growth"I guess you can say that I have gained a following on Twitter. I started out with 197 followers and now I have about 268 followers, that’s a growth of 36%! Whoa! I wasn’t an avid user of Twitter so this growth shows that I have higher levels of engagement and an expansion in my […]
Read more "Started From the Bottom Now My Klout Score is Up Here!"Each year more and more people are turning to the internet to create discussions and get their ideas across. It’s also the source where most people receive information, whether it be news or updates on people’s lives, it’s being posted. This has both negative and positive factors for political leaders. A politician can surpass the […]
Read more "Social media can make or break a political campaign"I was very skeptical when I first joined social media. With hundreds of different outlets, not only was I overwhelmed, but I struggled to see the appeal; in my mind, they all did the same thing. But I couldn’t be more wrong. The more I learned about the proper Instagram filters and what constituted a […]
Read more "Is this thing on?"There’s something ironic about live tweeting, and snapchat stories. They’re all about living in the moment and using technology to share those moments with others- but when you really think about it, they’re about being anywhere but where you are. I took a trip across Europe and I realized that because of social media I rarely live in the […]
Read more "#notlivinginthemoment"The MTV Video Music Awards are on but I’m not home to watch and Twitter has all the updates from the red carpet. There has been a bombing at the Istanbul international airport and I can’t reach my friend traveling to Turkey but Facebook notified me she is safe. These are just two examples of […]
Read more "Kim Kardashian Goes Topless and it’s Called “Trendy.” I Go Shirtless and it’s Called Creepy"Coming into a social media class as non-social media person was most definitely a challenge. I was not exactly thrilled at the thought of having to tweet on a regular basis- even on a weekly basis. After taking this course I am still not a huge fan of Twitter but I can use it efficiently […]
Read more "I Still Don’t Like Twitter; But Now I Understand It"The uses and gratifications theory (UGT) is a way of understanding why audiences use media and what they use it for. It can be applied to many areas of society from entertainment to news content. However, it’s relevance in social media cannot be understated; millions of people use Facebook, Twitter, Instagram, and countless other social […]
Read more "Social Media Branding and the Uses and Gratifications Theory"Beauty and skincare product marketers spend increasing amount of money and time on advertising their products through social media and engaging potential customers through interactions on social media. Social networking sites (SNS), such as Facebook, Twitter, and Instagram all have their uniqueness in terms of being venue of digital advertising and marketing. Facebook, with a […]
Read more "The power of Instagram in beauty & skincare product marketing"Social media is everywhere and with so much to look at, it’s important to have campaigns and events that make an impression on social media consumers. Through social media campaigns, companies can hone in on a specific message that they want to spread to the public and encourage engagement and participation that could lead to […]
Read more "How #RefreshinglyHonest Are You?"