The Pumpkin Spice Latte, (aka the #PSL) is widely contested. Is it basic or buzz-worthy? We set out to find out more about the classic drink and its social media presence on the day of its 2017 Fall season launch. Latest Activity: As soon as Starbucks started selling PSLs on September 5th, users went straight […]
Read more "The PSL Twitter Takeover"New York Fashion Week made quite the splash on Twitter. On September 1, 2017, there were 2,000 impressions regarding “New York Fashion Week” or “#NYFW” on Twitter. New York Fashion Week went from September 7 to September 13. On the first day it made 46,000 impressions, it peaked on September 10 with 141,000 impressions and […]
Read more "A Look Back at New York Fashion Week 2017: A Twitter Analysis"On Monday night, September 11, 2017, Beth Mowins made history by becoming the first woman to call a nationally televised NFL football game. Although a highly praised achievement for women in sports, twitter users had a lot to say about a woman invading a male dominated space for the days that followed. On a global […]
Read more "Twitter is Split on Welcoming a Woman into the NFL Booth"The U.S. Open is one of the most important events in tennis. It is one of four “grand slams” in a year-long competition of tournaments and it generates hype from even the most casual fans. Every major sports event draws attention on social media, especially on twitter where people are able to engage in a […]
Read more "The Buzz Around The #USOpen Finals"Latest Activity With over 9 million mentions, #Irma was certainly a hot button issue on Twitter during this timeframe. There are clear conversation spikes around September 6 and September 10. On these days, Hurricane Irma hit Puerto Rico and Florida, respectively. Twitter was used as a method of communication during the relief effort for Hurricane […]
Read more "The Story Behind #Irma"The US Open, the fourth Grand Slam tennis tournament of the year, took place from August 28th to September 10th, 2017. This is the only Grand Slam tournament that takes place in the United States. People from all over the country and the world come together to watch and discuss this celebrated event. Lastest […]
Read more "Serving You Some #USOpen Analytics"The date Sept. 11 has carried significance for the 16 years following the terrorist attacks carried out that day in 2001, which killed 2,977 people, according to CNN. Social media reflects that, as many people take time on that day to join the conversation in remembering the events and those lost. One of the more […]
Read more "Analyzing the use of #NeverForget on 9/11"Latest Activity Activity for the hashtag #GermanElection peaked on September 3 because the most important debate of the election occurred that night. A three-day television discussion including candidates from parties not in the main debate caused the hashtag to pick up again September 6-8. Then as the election was approaching, we see a steady climb […]
Read more "What the world thinks about the #GermanElection"Latest Activity On January 1, 2017, there were 5,532 impressions regarding the “Oscars” on Twitter and at the end of the month, there were 13,799. At its peak, on January 24, there were 323,353 impressions. This is because January 24 is the day that the Academy announced the Oscar nominations, with the most retweeted tweet […]
Read more "Sysomos MAP Group Project #Oscars"Concerned citizens came together to organize a march in order to stand up for human rights. The Women’s March on Washington took place on January 21, 2017 and demonstrated that the group’s presence in numbers is too great to ignore. The march was at the heals of Donald Trump’s inauguration at the White House. @realDonaldTrump […]
Read more "How the World Celebrated the Women’s March on Washington"