With the conclusion of the viral content challenge, though having met my goals for the most part I noticed things I did well and things that I could have done differently In my original social media marketing plan I set goals to hit 10 retweets, 25 likes, and 4,000 impressions. What I didnt realize was that […]
Read more "Truth: Going Viral is Hard"The objective of this social media campaign, as stated in the marketing plan, was to poke fun at the candidates for the 2016 Presidential race and capitalize on search traffic looking for that type of content. Current Presidential mood #Trump2016 #Cruz2016 #Hillary2016 #Bernie2016 https://t.co/HWGT0MJI4p — Josh Schoch (@JoshSchoch) April 6, 2016 The content itself could […]
Read more "The Face of Politics"Imgur Content View post on imgur.com Twitter Webcard Who else is feeling #TGIF today? #Nhsmc#HumpDay#2MoreDays https://t.co/CroWNnzg4o — Bari Bressman (@barigbressman) April 6, 2016 Objective: I am marketing this photo to engage with my audience, with a funny, spirited, and uplifting photo, to drive engagement and conversations to my social media account and hopefully become viral. Results/Engagement View […]
Read more "Viral Content Marketing Campaign Conclusion"This past week, I had the opportunity to create my own viral content campaign through #NHsmc class, Social Media for Communicators. I was a bit skeptical at first, as I have always heard that there is no way to make something go viral. Frankly, it is up to the content consumers, not the creators, to […]
Read more "#StopLongShowers2016 Viral Content Challenge Results"We all can relate to feeling sad after our favorite sports team loses. That was the inspiration behind the Sad Otto, who couldn’t handle the heartbreaking Final Four loss and then the National Championship loss. Sad Otto The original tweet also focused on talking about the weather. This weather means a Sad Otto https://t.co/KSXwyhc5na #NHsmc […]
Read more "Sad Otto: Viral Content Challenge"Pretty scary right? It’s amazing what you can do with a People magazine cover and a new Snapchat filter. As the 2016 presidential election looms, morale can tend to get dragged down as the candidates harp on the negative issues America faces. However, as a fan of John Oliver and his satirical humor, his […]
Read more "Could We Survive the Real Donald Drumpf?"[pin_widget url=”https://www.pinterest.com/pin/79305643416048666/”] Introducing Mr. Elvinem #elvis #eminem For my viral post, I wanted to create something original that would connect with as many people as possible. I also wanted them to be so engaged with the post that they felt compelled to like and share it. With this logic in mind, my first thought went […]
Read more "the new king of rap&roll"#MeasureMyHeart, defy the numbers. [pin_widget url=”https://www.pinterest.com/pin/494903446530763844/”] Objective: The purpose of this campaign is to change the way people value themselves and each other. It is a movement to create consciousness about how there is more than just measurements that define a person. Strategy: My audience is 15 to 30 year olds of all genders and […]
Read more "#MeasureMyHeart"Think back to the last thing your friend showed you on Vine, Facebook, or Twitter. Was it a funny video, a photo with a clever caption, or a prank gone wrong? Humor is a commonality among so much viral content because people love a quick laugh. Funny content provides a moment of relief from […]
Read more "Sorry Shonda"[pin_widget url=”https://www.pinterest.com/pin/409405422355594375/”] “Call It What It Is” Background College students across the nation are beginning to speak out on the issues that have plagued their respective campus for as long as students of color have occupied those spaces. From the University of Missouri to Yale University, students are making a public outcry for their administrators and […]
Read more "Call It What It Is"