With this collage I posted on Imgur, I wanted to be able to get the Knicks more followers. My other goal was to also give the Knicks fans, who have a negative taste in their mouth from the team not playing so well, a little bit of a positive outlook on their favorite NBA franchise. […]
Read more "The Jury is out! Were people sold on New York’s Basketball Tradition?"My objective for this assignment was to draw more traffic to the Twitter accounts of some of the TV and Radio stations that I am involved with. Stating the importance of how the student media considers the listener is a powerful statement that shows the audience that the people generating content really care and want […]
Read more "Student Media Considers the Listener"For my viral content challenge, I made a meme of my first fight and made the content available from April 7th to April 10th. This was strategic because I knew there was a big UFC fight on April 10th and wanted to make the meme available days before the fight. UFC and MMA fans are […]
Read more "MMA Viral Content Analysis"Syracuse Weather Be Like… https://cards.twitter.com/cards/18ce5434fzo/1mi9s For this social media campaign, my objective was to bring a little humor to the weather and to show how much Syracuse (specifically the university) bonds over bad weather. I got about 60 views on my image on Imgur, which is okay. Unfortunately, my Twitter promotion did not work for […]
Read more "Viral Content Challenge Wrap-Up: Weather Woes Turned to Twitter Woes"Vote in the New York primary! Vote in the New York primary on Tuesday! #NHsmc #NYPrimary #Election2016 https://t.co/k69bixosHL — Michael Burke (@michaelburke47) April 7, 2016 Objective: I am marketing because the New York presidential primary is fast approaching; the primary is scheduled for Tuesday, April 19. I am hoping to engage people and get them to […]
Read more "Wrap-up blog post"My original campaign objective was more of a campaign purpose. I wrote that this meme is being marketed because it symbolizes the feeling many graduating seniors have, so it has the potential to reach a large audience. I realize now after weeks of learning about campaign objectives in my public relations courses, that a campaign […]
Read more "Viral Content Challenge: The Senior Struggle Meme"Overall I would consider my viral content challenge a success I received good engagement on my twitter web card and on my meme that posted to imgur. At the end of the day though I probably could have tweaked some things in order to achieve more engagement. Here is my twitter web card, I did […]
Read more "Viral Content Challenge Analytics"The objective of this Viral Content Challenge was to make my “#Carboloading” meme go viral and identify and develop an audience within the social media community through advertising on Twitter and marketing on social media platforms. My initial goals for this campaign was to get 10 retweets, 15 favorites, and 50 engagements on Twitter. […]
Read more "When Your Diet Starts Tomorrow #Carboloading"My sister’s dog is–without a doubt–the cutest dog in the world. I’m lucky enough to capture her comedic poses and odd faces and produce gems like this one: Is Dis How U Yoga??? My initial objective when launching this viral marketing campaign was to engage with dog lovers, and reach the tangible, quantitative goals set […]
Read more "Dogs + Memes = A Winning Combination"When we started this project the biggest goal that I had was to try and engage with my top followers. I used social rank to determine who my top followers are. Those two happened to be two up and coming rappers in Lil B and Boo Agee. I also used Twitter analytics to see what […]
Read more "My Social Media Marketing Campaign"