I remember the days of running home from school, logging into my AOL account and hearing “You’ve Got Mail!” Those days are long gone, but without a doubt I still experience the same urge to login into my social media accounts. Typing in my credentials on any social media platform grants me access to a […]
Read more "How Social Media Made Me A Kardashian"In 6th grade I had 6 friends. If I called their home phones and they couldn’t hang, I’d spend the afternoon in the backwoods of Pennsylvania with mother nature by my side. I was happy. When 7th grade hit I got a Facebook account. Suddenly I had 250 friends and counting! I’d spend hours in my […]
Read more "I Used to Hike"Twitter Follower Growth: Start: 24 End: 42 Percent Gain: 75% Analysis: I felt that I added followers in a plethora of ways, which helped me branch out and be followed by a diverse group of people. I was able to get retweeted by one of my favorite hockey journalists, which added a few hockey fan followers, […]
Read more "Influencer/Top 10 Tweets"Part 1: Influence At the beginning of the course I had just 9 followers on my new Twitter handle. I also have a personal account with 806 followers that I had been using throughout high school and college, but I decided to create a new more professional Twitter. My professional handle now has 58 followers, […]
Read more "How Hard is it to Become an Influencer on Social Media?"I, Shelby Guller, also known on Twitter as @SheebsLouise, have been working on my Twitter presence for the last 3 months. From 8/29-11/20, I went from 614 to 661 followers. So, I gained 47 followers, for a 7.11% increase. I believe that utilizing hashtags such as #socialmedia, #advertising, #digitalmedia, and others helped increase my follower […]
Read more "@SheebsLouise: Student, Tweeter, Influencer"Having just had the Presidential election, social media is filled with different opinions and opposing views. It’s interesting to see how a single hashtag can be used in drastically different ways. To analyze this further I chose to observe conversation around Donald Trump, by searching #Trump. Although some of the tweets against #Trump may stem […]
Read more "Politics in Social Media: Is All Publicity Good Publicity?"Objective: I’m marketing this meme to make it aware that this is a clear holiday violation that needs to be addressed. Hopefully my efforts help quell the problem in some capacity and Christmas music can be put on hold until November 25th. Viral Content: Webcard: Spend and Engagements: Campaign Analysis: The first thing I quickly […]
Read more "Viral Content Challenge"Objective: To make the “Up In My Grill” meme go viral To collect engagement on a twitter web card and imgur views on the meme. THIS DOG IS ALL UP IN MY GRILL Analysis: My campaign was successful overall. I stuck to my marketing plan for the most part, changing the times and dates of […]
Read more "Put This Pup On The Map"In order to relay my feelings about the current state of my current homework load, I’d like to post this relatable meme to engage with my Twitter audience and advance my online presence. Ideally, I’d like to be able to claim a viral item as a part of my online digital portfolio. Midterm paper szn!! […]
Read more "Snapple Meme Viral Content Challenge"Marketing Objectives Coming into this campaign, I knew I couldn’t generate a whole lot of virality based on my follower base alone. I thought my meme was funny and relatable to college students, but I needed a little extra audience if I was going to make the campaign reach its goals. View post on imgur.com […]
Read more "Going Viral"