This presentation will examine the relationship between these communication theories and modern social media, as well as provide examples of these connections. Groupthink Theory, communication theory created by Irving Janiswhere a consensus is developed in the group but is not reviewed for issues or problems that might occur. Social Identity Theory, a communication theory created by Henri Tajfel and John Turner where people select their […]Read more "GROUPTHINK AND SOCIAL IDENTITY CONNECTION TO SOCIAL MEDIA"
While both of our theories are highly rooted in psychology and how we interact with social media, there are some key differences between the two. Dependency is similar to uses-and-gratification in that we gain something by using the media that fulfills a need. However, dependency takes us down a different path by saying all of […]Read more "Theory Group 4 — Dependency and Altercasting"
This presentation aims to define two communication theories: medium theory and cultivation theory. In addition, the presenters aim to apply these theories to modern social media to analyze whether medium theory and cultivation theory are relevant. We applied medium theory to Snapchat and LinkedIn and applied the cultivation theory to video games and non-fictional social […]Read more "Group 3 Presentation"
This presentation will examine the relationship between these communication theories and modern social media, as well as provide examples of these connections. Groupthink Theory, communication theory created by Irving Janis where a consensus is developed in the group but is not reviewed for issues or problems that might occur. Social Identity Theory, a communication theory created by Henri Tajfel and […]Read more "Groupthink and Social Identity Connection to Social Media"
Abstract : We present Gatekeeping theory and Hypodermic Needle theory into three parts respectively. The first part to introduce the history and definition of each theory. For better understanding the theories, second is to illustrate them with examples ( Gatekeeping is explained with Fox News. Needle theory used Orsen Wells’s film and Victoria’s “perfect body” advertisement). […]Read more "Presentation Group 2"
As a person who loves traveling it has been a constant endeavor to find sites or information as quickly as possible. In the process, whenever not traveling I have always fallen back on Twitter for the daily dose of travel highlights, the places to go to, the things to see, the food to eat, and […]Read more "The Incredible travel marketing of India on social media"
This presentation will cover the media priming and minimalist instructional design theories and their relevance in social media. The media priming theory posits that media is more effective when prior context is given to an audience first. This is similar to psychological priming where an audience is given “hints” to events that will occur in the future and […]Read more "Priming and Minimalism Communication Theory"
Our presentation talks about two communication theories: Social Identity model of Deindividuation Effects and Coordinated Management of Meaning. Proposed by Lea and Spears (1991), the SIDE model argues that the anonymity created by computer-mediated communication helps individuals to identity, affirm and strengthen their individual as well as group identities. On social media, individuals are able […]Read more "SIDE model and Coordinated Management of Meaning"
By Pad, Rebecca, and Juli In our presentation we discussed two different theories, the cultivation theory and the gatekeeping theory. The cultivation theory was birthed out of the idea that television shapes the audience view of social reality. The gatekeeping theory is the idea that a social system decides what knowledge a public space will […]Read more "Cultivation Theory & Gatekeeping Discussion"