Month: December 2016

Viral Content Challenge Analysis: 16 Moments That Will Satisfy Every Perfectionist

Background:

As a perfectionist myself, I have recognized my propensity to find gratification in serendipitously perfect situations and frustration with things that just not quite good enough. This campaign is a collection of photos and videos that speak to those satisfyingly perfect situations

 

 

Objective:

This assignment will allow me to develop skills in audience identification, viral content creation, social media marketing, distributed content, engagement, and analytics. The objective of this campaign is to connect with an audience who can identify with the Type A perfectionist side of their personality, whether big or small, through gratification in perfect everyday situations.

 

 

Twitter Post:

 

 

Twitter Webcard Engagement:

View post on imgur.com

 

 

BuzzFeed Dashboard:

View post on imgur.com

 

 

Analysis:

Overall, I would deem the campaign a success. The post was picked up by the BuzzFeed Community editors — first promoted to the Community front page and then to the BuzzFeed homepage two days later. The post topped out at about 148,000 total views. I think this post worked well because of its relatability and its well curated material. Each image or video contains subtle “perfectionisms” that appeal to both the organized Type A personality and the laid back Type B personality.

Outside of BuzzFeed, across other social media platforms, Facebook by far generated the most views for the post at 35,098 compared to Twitter’s 161 — despite paid promotion on Twitter and no personal promotion on Facebook. In adjusting for later campaigns, if I scheduled additional tweets and built them into my Twitter campaign, I would have been able to generate more traffic via Twitter and in turn more clicks to the BuzzFeed post.

 

 

 

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Viral Content Challenge: Part 2

Background: I will be promoting my Buzzfeed Community Post “17 Times We’ve All Wanted To Throw A Christmas Day Hissy Fit” through three different forms of social media: Facebook, Twitter, and Snapchat. I will use a $5 budget for a Twitter card to promote my Buzzfeed post starting on Friday, December 2nd. I will include […]

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Work Hard, Play Hard, Cry Harder

Background At colleges and universities all over the countries, the end of Thanksgiving break marks the beginning of finals week. The final two weeks of classes are filled with essays, projects and exams. In order to cope with the stress of finals week, content creators use humor, sarcasm and self-deprecation. Humorous finals week themed content […]

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Viral Content Challenge

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Viral Content Challenge: Big Mac

Background: Jim Delligatti invented the Big Mac sandwich 50 years ago. He recently passed away on November 28, 2016. The post was inspired by taking viewers down memory lane to see inventions/events that occurred after the burger was added to the McDonald’s menu. Objective: The main objective of this campaign is to promote an original […]

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Twitter ADS DeChalus

Background I was inspired to do this post after our chat about identity within post. After the ladies said taking forever to get ready was a great identity I ran with it. I exaggerated a lot of the post but made it as relatable as possible. Through this I tweeted it out and I encouraged […]

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