My social media plan focused on the promotion for my BuzzFeed article “Do Your Christmas Music Opinions Actually Suck?” a “Would You Rather”/poll format. The thought process behind the social media marketing campaign was to acknowledge the holiday spirit nostalgia of Christmas music nostalgia with the emotional reaction of having to choose between two potential favorite […]
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As a perfectionist myself, I have recognized my propensity to find gratification in serendipitously perfect situations and frustration with things that just not quite good enough. This campaign is a collection of photos and videos that speak to those satisfyingly perfect situations
This assignment will allow me to develop skills in audience identification, viral content creation, social media marketing, distributed content, engagement, and analytics. The objective of this campaign is to connect with an audience who can identify with the Type A perfectionist side of their personality, whether big or small, through gratification in perfect everyday situations.
Twitter Webcard Engagement:
View post on imgur.com
View post on imgur.com
Overall, I would deem the campaign a success. The post was picked up by the BuzzFeed Community editors — first promoted to the Community front page and then to the BuzzFeed homepage two days later. The post topped out at about 148,000 total views. I think this post worked well because of its relatability and its well curated material. Each image or video contains subtle “perfectionisms” that appeal to both the organized Type A personality and the laid back Type B personality.
Outside of BuzzFeed, across other social media platforms, Facebook by far generated the most views for the post at 35,098 compared to Twitter’s 161 — despite paid promotion on Twitter and no personal promotion on Facebook. In adjusting for later campaigns, if I scheduled additional tweets and built them into my Twitter campaign, I would have been able to generate more traffic via Twitter and in turn more clicks to the BuzzFeed post.
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Background: The Man Bun Campaign was inspired by my strong love for man buns. Man buns are a relatively new trend and hairstyle that many men seem to be taking part in and many women and other men seem to be liking. Man buns are simply a hairstyle, but have become more than that on […]
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Background: I will be promoting my Buzzfeed Community Post “17 Times We’ve All Wanted To Throw A Christmas Day Hissy Fit” through three different forms of social media: Facebook, Twitter, and Snapchat. I will use a $5 budget for a Twitter card to promote my Buzzfeed post starting on Friday, December 2nd. I will include […]
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Background At colleges and universities all over the countries, the end of Thanksgiving break marks the beginning of finals week. The final two weeks of classes are filled with essays, projects and exams. In order to cope with the stress of finals week, content creators use humor, sarcasm and self-deprecation. Humorous finals week themed content […]
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Social Media Background: I created this post based on my love of pizza and I know I’m not the only one who does. There are many pizza lovers all over the world. There are so many kinds that I enjoy from white to red to pepperoni and sausage. I decided instead of doing my post […]
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Background: My post was a Would You Rather: Sweet vs. Savory Food quiz. I used a variety of different types of foods from cookies to crème brulee, and from popcorn to sushi. Food is a relatable topic to everyone and can be understood across cultures. Objective: To spread my post as far as possible To […]
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Background: Jim Delligatti invented the Big Mac sandwich 50 years ago. He recently passed away on November 28, 2016. The post was inspired by taking viewers down memory lane to see inventions/events that occurred after the burger was added to the McDonald’s menu. Objective: The main objective of this campaign is to promote an original […]
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Background I was inspired to do this post after our chat about identity within post. After the ladies said taking forever to get ready was a great identity I ran with it. I exaggerated a lot of the post but made it as relatable as possible. Through this I tweeted it out and I encouraged […]
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Background: Virality is a key component in today’s society, especially on Buzzfeed. When thinking of a topic to post about I wanted something that was seasonless and that involved food. “A Dessert Lover’s Worst Nightmare…Having To Choose” was formulated and designed to bring the yummy world of Dessert together. There is no seasonality to dessert […]
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