Objective The objective of this campaign was to go viral. Gaining 100 views on Imgur was the minimum goal, but 300 views was the ideal goal. Background I came across a four-second video of my younger brother screaming “this house is a prison” from a couple of months ago and thought it encapsulated the feeling […]Read more "Viral Challenge: Campaign Analysis"
By: Caitlin Johnston Part 1: Influence Beginning Twitter followers: 335 Ending Twitter followers: 349 Percentage of growth: 4.2% While my percentage of growth was relatively low, I was never really active or strategic with my Twitter before this class. I didn’t (and still kind of don’t) like using Twitter. Through the work we did in […]Read more "Influence Growth & Analysis"
By: Caitlin Johnston On April 9, #OneDirection2020 started trending on Twitter because Liam Payne (a member of the band currently on hiatus) held an interview promoting his new single. In the interview, he discussed talking with the other members of the One Direction band. This only led to hopes and dreams of a One Direction […]Read more "#OneDirection2020: All smoke, no fire."
On #TheBachelor the past couple of weeks, there has been more than enough drama. The biggest moment of drama involved Madison’s “ultimatum” with Peter.Read more "What’s Up With Madison’s Ultimatum?"
An internet meme is something transferred from individual to individual within a culture – usually containing a humorous element – that can have an influence on society and that culture. While a meme is humorous, that humor reveals underlying cultural concerns about society. See this tweet from @GeneticJen from 2017: I see hundreds of great […]Read more "memes: as told by the one who knows nothing about them"