Objective: The objective of this campaign was to promote the meme I made on social media. I wanted to, overall, increase engagement of my meme. Therefore, I wanted to have fun and focused on using Twitter to promote the likeness of the meme and of the debate between Popeyes and Chick-Fil-A. Background: The internet meme […]
Read more "Campaign Analysis: Viral Content Marketing Campaign"Background In order to engage college students who take on Cheesecake Factory and its massive menu, I created a meme that embodies the struggle of choosing between 250 menu items. To accurately depict this conflict, I used the “inner panic attack” meme frame which features The Office character Jim Halpert grabbing his head in angst. […]
Read more "“Cheesecake Inner Panic Attack” Meme Campaign Analysis"Objective The objective of this marketing campaign was to create a meme, and accumulate at least 500 views on Imgur. This meme is using the popular meme frame of the “Kombucha Girl”, where the initial reaction picture is disgust, and next reaction picture is interest. The “Kombucha Girl” went viral on Twitter after a TikTok was […]
Read more "Kombucha Girl Meme Campaign Analysis"Objective and Background My objectives for this assignment were to get at least 500 views on my meme on Imgur, and to push out 4+ social media posts in order to promote the meme. In the meme I chose to remix, a user will compare two things, listing a few qualities about that thing. The […]
Read more "Goldfish Meme Campaign Analysis"My Objectives: My first objective for this social media campaign was to gain at least 500 views via Imgur and Twitter Another objective I had was to reach 250 engagements by November 8th, so that I would be on track to get to 500 by November 11th A third goal that I didn’t specify in […]
Read more "“When Girls Are Hangry” Social Media Campaign Analysis"Part 2: Campaign Analysis: Halloween Weekend Vibes Objective from Marketing Plan: Background In my meme, I am referencing the struggle of keeping track of your friends at college parties or generally during nights out. It is nearly impossible to leave the party with everyone you showed up with. I was shopping for groceries […]
Read more "Halloween Weekend Vibes Campaign Analysis"Objective: The objective of this viral meme challenge was to reach 500 views on Imgur and engage the community. Background: My meme targets college students who often doze off during their classes. I used a photo of myself as a three-year-old that reflects the “mood” of the meme and makes it more comical. I was […]
Read more "The Classic College Student – Meme Edition"Millennials once had the spotlight and now Generation Z is making the headlines. View post on imgur.com People love to group generations together and label them with stereotypical characteristics. Millennials have become this larger meme of our society that has really taken off since social media has sprung about. People, from regular single-person accounts to […]
Read more "Call Me By My Generation"Objective from marketing plan: Pop culture often has many aspects we can pull from to relate to our own lives, and sometimes these references may be comical. Khloe Kardashian, best known for her role on her show Keeping Up With The Kardashians on E!, is a social media and reality television star–often known for her […]
Read more "“Wig!” Campaign Analysis"Objective: Drake is a famous Hip-Hop/R&B artist and former actor whose popularity sparked in the early 2000’s and is at its peak today. Drake has and runs his own account, and since its creation has over one million collective likes. In May of 2012, Drake tweeted “What am I gonna do? Say no?” without and […]
Read more "Viral Content Challenge: Drake Meme"