Vote in the New York primary! Vote in the New York primary on Tuesday! #NHsmc #NYPrimary #Election2016 https://t.co/k69bixosHL — Michael Burke (@michaelburke47) April 7, 2016 Objective: I am marketing because the New York presidential primary is fast approaching; the primary is scheduled for Tuesday, April 19. I am hoping to engage people and get them to […]
Read more "Wrap-up blog post"My original campaign objective was more of a campaign purpose. I wrote that this meme is being marketed because it symbolizes the feeling many graduating seniors have, so it has the potential to reach a large audience. I realize now after weeks of learning about campaign objectives in my public relations courses, that a campaign […]
Read more "Viral Content Challenge: The Senior Struggle Meme"Overall I would consider my viral content challenge a success I received good engagement on my twitter web card and on my meme that posted to imgur. At the end of the day though I probably could have tweaked some things in order to achieve more engagement. Here is my twitter web card, I did […]
Read more "Viral Content Challenge Analytics"The objective of this Viral Content Challenge was to make my “#Carboloading” meme go viral and identify and develop an audience within the social media community through advertising on Twitter and marketing on social media platforms. My initial goals for this campaign was to get 10 retweets, 15 favorites, and 50 engagements on Twitter. […]
Read more "When Your Diet Starts Tomorrow #Carboloading"My sister’s dog is–without a doubt–the cutest dog in the world. I’m lucky enough to capture her comedic poses and odd faces and produce gems like this one: Is Dis How U Yoga??? My initial objective when launching this viral marketing campaign was to engage with dog lovers, and reach the tangible, quantitative goals set […]
Read more "Dogs + Memes = A Winning Combination"During the month of February there was social media hype around the Oscars that was shown on television at the end of February. While there wasn’t much conversation though out most of the month, the featured hashtag, #Oscars, is one of the top trending hashtags for this time period. This is a graph of the […]
Read more "Analyzing the #Oscars (with the help of Sysomos Map)"When we started this project the biggest goal that I had was to try and engage with my top followers. I used social rank to determine who my top followers are. Those two happened to be two up and coming rappers in Lil B and Boo Agee. I also used Twitter analytics to see what […]
Read more "My Social Media Marketing Campaign"With the conclusion of the viral content challenge, though having met my goals for the most part I noticed things I did well and things that I could have done differently In my original social media marketing plan I set goals to hit 10 retweets, 25 likes, and 4,000 impressions. What I didnt realize was that […]
Read more "Truth: Going Viral is Hard"The objective of this social media campaign, as stated in the marketing plan, was to poke fun at the candidates for the 2016 Presidential race and capitalize on search traffic looking for that type of content. Current Presidential mood #Trump2016 #Cruz2016 #Hillary2016 #Bernie2016 https://t.co/HWGT0MJI4p — Josh Schoch (@JoshSchoch) April 6, 2016 The content itself could […]
Read more "The Face of Politics"The Panama Papers are a world-shaking leak of 11.5m files from the database of the world’s fourth-biggest offshore law firm – Mossack Fonseca. Twelve national leaders and some celebrities such as Nawaz Sharif, Pakistan’s prime minister; son of Egypt’s former president; the prime minister of Iceland, Sigmundur David Gunnlaugsson, soccer player Lionel Messi, Chinese actor […]
Read more "#panamapapers reaction"