Objective I am marketing the Presidential Nemo characters because I hope to bring viewer awareness as to whom is actually running for President. People often tune out political jargon, but by lightening the mood with loveable animated characters, I hope to garner their attention, therefore educating them. View post on imgur.com After creating my content and […]

View post on imgur.com Some quick background, #TommyKALE involved a picture of Hamilton director, Tommy Kail, and made a pun from his last name. The objective for my campaign was to have Hamilton fans engage in conversation with others on social media about #TommyKALE as well as make people giggle at the absurdity of #TommyKALE. […]

My objective for this viral content challenge was to reach more than 20 engagements with my Twitter webcard and Imgur page, while also increasing the amount of traffic or impressions going towards my Twitter page. I used less than $5.00 in Twitter advertising to achieve this objective and so most of my impressions were not […]

With this collage I posted on Imgur, I wanted to be able to get the Knicks more followers. My other goal was to also give the Knicks fans, who have a negative taste in their mouth from the team not playing so well, a little bit of a positive outlook on their favorite NBA franchise. […]

My objective for this assignment was to draw more traffic to the Twitter accounts of some of the TV and Radio stations that I am involved with. Stating the importance of how the student media considers the listener is a powerful statement that shows the audience that the people generating content really care and want […]

For my viral content challenge, I made a meme of my first fight and made the content available from April 7th to April 10th. This was strategic because I knew there was a big UFC fight on April 10th and wanted to make the meme available days before the fight. UFC and MMA fans are […]

Syracuse Weather Be Like… https://cards.twitter.com/cards/18ce5434fzo/1mi9s For this social media campaign, my objective was to bring a little humor to the weather and to show how much Syracuse (specifically the university) bonds over bad weather. I got about 60 views on my image on Imgur, which is okay. Unfortunately, my Twitter promotion did not work for […]

Vote in the New York primary! Vote in the New York primary on Tuesday! #NHsmc #NYPrimary #Election2016 https://t.co/k69bixosHL — Michael Burke (@michaelburke47) April 7, 2016 Objective: I am marketing because the New York presidential primary is fast approaching; the primary is scheduled for Tuesday, April 19. I am hoping to engage people and get them to […]

My original campaign objective was more of a campaign purpose. I wrote that this meme is being marketed because it symbolizes the feeling many graduating seniors have, so it has the potential to reach a large audience. I realize now after weeks of learning about campaign objectives in my public relations courses, that a campaign […]