Monday Morning Regret #SMH Viral Campaign Challenge

Campaign Objectives: Develop audience identification Create viral content Successfully use Twitter advertising Market via social media Engage audience Develop analytics skills Imgur Content: Monday Morning Regret Twitter Webcard: Did I really need to order the nachos, cheeseburger, AND ice cream?? #SMH #BallingOnABudget #NHsmchttps://t.co/zE3jic5nVL — Abigail Hewel (@abigailhewel) November 3, 2016 Twitter Engagement: […]

Viral Content Challenge

Objective-Marketing to promote my content in the hopes that it will go viral. I will spend a small amount of money on Twitter ads to promote the content and see if in the long run it increased the number of views. college life man https://t.co/Bu2bJAofJf — al (@almayerrr) November 2, 2016 I think there […]

Meme-ing My Way to an A

In today’s world, everyone is fighting for one job. Their biggest goal is to get their resume in front of employers so they can get one step closer to working for their dream company. In honor of Halloween, I created this meme so college students can relate to it while keep the Halloween spirit alive. College […]

A Viral Campaign About the Campaign: An Analysis

Objective: Exceed the required metrics for the assignment and transform my meme from content to viral content. Meme: Twitter Webcard: Twitter Ads Engagement and Spend: Final Engagement Number (Twitter and Imgur totals): 64 Twitter engagements 97 Imgur views (see visual below) 161 Total Engagements Campaign Analysis: Although I panicked at times searching for my promoted […]

Baxters Back, Alright: Viral Content Challenge

Objective To reintroduce a millennial audience to the excitement, anticipation, and comedic slang/jokes that came from the loved TV sitcom. Introduce a new audience, the young and current Disney watchers, to the characters and inside jokes of this TV sitcom in anticipation to the new series. Web Card: 90s kids can relate to this on […]

Steph Curry’s Doppelgänger: Viral Challenge

Stephen Curry is considered to be one of the top 3 basketball players in the NBA currently. He is best known for being a “sharpshooting wizard”. Walking on the streets I found his doppelgänger- which refers to an exact look-alike or double of a person. With that, I created a Twitter ads campaign to drive […]

Viral Content Challenge Results: Autumn Meme

Objective The objective of this campaign was to gain engagement on an Imgur link and a Twitter webcard featuring an original meme. In this case, “engagement” includes the number of Twitter webcard clicks, as well as the number of Imgur views the meme receives. The objective of the campaign was to drive viewers to click […]

Vienna’s Virality Verdict

My Objective: The objective for my Viral Content Challenge project was for my meme to reach my dominant audience (Millennials in the United States) and thus gain virality through relatability. This would be achieved through the use of relevant topics: Rihanna, snapchat, and memes. My Meme: Rihanna’s face says it best My Twitter Webcard: Checking snap […]

My Challenge: Virality

Objective: maximize views and encourage engagement with content that will cause users to spread the content to others. Who can actually resist pizza? Outcome: 621 Imgur Views + 190 Twitter Engagements = 811 Total Engagements View post on imgur.com View post on imgur.com I received great engagement on my attempt at creating a viral meme […]

Trying to Go Viral with a Sassy Dog

Objectives: Attract dog lovers/ millennials/ dog owners Encourage shares, retweets, quote tweets Create something relatable and funny Promote engagement on Twitter webcard and collect Imgur views Gullible Dog Your dog hates you #sass #trustissues #dog #NHsmc https://t.co/tJ2hSr2zkD — Mel Mark (@Mel7Mark) November 4, 2016 View post on imgur.com What Worked: • Funny relatable captions. • Posting […]

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