NHsmc Viral Content

Viral Content Challenge

For my viral meme, I decided to use a public figure who is known to say whatever is on his mind that is found to be both relevant and good points, but also funny in a way. Kanye West is a musician and public figure that is known to speak his mind. The fact that he is a global icon also gave the meme more relevancy because people immediately know what kind of content he posts or who he is. I thought to use something about social media because almost everyone who is on Imgur uses social media and could maybe relate to the content the meme hints at. Originally, I posted my meme on Twitter, and followed up with a retweet after 3 days. Then, I posted on my instagram for the class, and actually received a message from a meme account saying they found my meme great! What worked for me to promote my meme was sending the link to my friends through groupme, (a communication group app), sharing the link on my main instagram account, and tweeting it to my personal twitter account. The objective was to get a reaction from anyone who saw. I noticed my view count and up arrow count grew after I had posted the link onto my Facebook as well as my main instagram account. I had a little bit of issues with sending the link to people, as I got many responses saying they cannot access the up arrow feature because many people did not have a Imgur account. But, this did help my view count go up regardless. Using hashtags such as #meme, #funny, #lol and #imgur may have helped my Imgur meme become more relevant and viewable to others looking for some funny memes.

Imgur link below

lonely boy hours 

Total views: 361

Up arrows: 9

I received 9 up arrows on my meme, and on Twitter I received a like from someone I do not personally know or follow. Since creating my original meme, this was the third and final. I had put my first image on Imgur and people seemed to not get it as much as this meme. I chose this meme because it received the most positive reactions from those I know personally and those I do not. What I would have done if I had to redo the assignment is create my first original meme that doesn’t necessarily align with my own personal humor (which is dry and sarcastic) to something that a broader more general crowd could understand in order to gain more positive traction.

 

 

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Campaign Analysis

Objective:

  • To be over 500 views on Imgur
  • The background of my campaign came from accounts that I follow on Instagram such as memezar. I saw the layout of it in a different tweet and came up with a lot of different ideas of what I could do. I also noticed how tweets are popular if they take a dig at getting old or “adulting” so I wanted to make it something about that as well.

example meme

View this post on Instagram

Ummmm @kiracohen

A post shared by Betches Media (@betches) on

 

 

Imgur meme:

GETTING OLD HURTS 

 

Analyzation of Campaign:

When I was first coming up with ideas for my meme, I went through the saved folder I have on my Instagram of all of my favorite ones. I decided that I did not want to incorporate a picture in my meme I had faith that words could help me achieve my objective. When I first brought my meme to class, I had high expectations and thought it would be the most “shared” aka, have the most stickers. I received a few, but not as many as I had hoped. However, when I posted my meme to Imgur in the first 55 minutes I had over 500 views; hitting my objective almost immediately. The tags that I put in on my meme were “funny,” “kids,” “lol,” “growing up,” and “getting older.” I feel that the tags is what helped my memes go viral on Imgur, where in class my audience was just limited to classmates. I achieved over 102k views on my meme and this achieved all of my goals and expectations.

Final Engagement Number:

  • 103,040 views, 169 comments
  • No one created a deriviative of my meme that I saw
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Viral Content Challenge

Objectives For my viral meme campaign, I wanted to reference something that would be relatable to college students and young adults who might be using Imgur and other social media platforms to find memes and laugh. There’s nothing more relatable than when you give a presentation in front of your class, didn’t exactly take the […]

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Viral Content Challenge

For my viral content challenge, I shared a halloween themed “Ight imma head out” meme with the marketing objective of hitting 500 views or more solely on Imgur and after tweeting out the photo out, reach above 1,000 views. This meme was meant to relate to people that plan to go big for halloween, but every […]

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